Digital Marketing Manager

This role requires a balance of creativity, strategy and analytical thinking, with a knack to map digital tools to business objectives. Managing and leading a team is a vital ask for this role.
Sounds like you? We’re looking for you!

Responsibilities

  • Develop and manage digital marketing campaigns in association with CEO
  • Manage inbound content marketing, SEO, social media, email campaigns and digital advertising
  • Assist in maintaining a brand presence for company, products, and platforms
  • Evaluate emerging trends in digital space and provide thought leadership
  • Measure and report performance of all digital marketing campaigns, assess against goals
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Improve the usability, design, content, and conversion of the company website
  • Collaborate with third party agencies/vendors
  • Manage and mentor a team, oversee progress and facilitate team performance

Must Haves

  • Minimum 3 years of experience in digital marketing/online brand management 
  • At least 1 year of experience in leading and mentoring a team
  • Excellent written, verbal communication and interpretation skills
  • Familiarity with B2C and B2B digital media marketing, Google Adwords, email campaigns and SEO/SEM
  • Highly analytical and goal-oriented professionalism

Good to Have

  • Experience in marketing content management solutions such as WordPress, Drupal, Adobe Experience Manager, Microsoft Sharepoint, etc
  • Experience using G-Suite (Google Apps), Google Analytics, any web-based CRM, Hangout, Zoom

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