Director of Marketing

Accord Group is seeking an accomplished Director of Marketing to develop, oversee, and follow-through with the planning, development, and execution of marketing strategy and initiatives across multiple divisions in the company. This fast-paced person will join the senior executive team at our Lee’s Summit, MO headquarters. As a key leader and teammate, the Director of Marketing's primary responsibility will be to generate revenue by increasing sales, brand awareness and strong sales recruit applicants through successful marketing for the entire organization. As a skilled marketing strategist and thought leader, the right person will play a major role in helping us continue our double digit growth for the last 4 years in a recession-proof industry with a dynamic and healthy (culturally and economically) company.  

Director of Marketing RESPONSIBILITIES
  • Develop a marketing plan and budget with weekly priority KPI's and measurables
  • Oversee the day-to-day implementation plan(s) and KPI's for each of the company’s divisions
  • Conduct market and customer research and stay abreast of competitor positioning
  • Actively follow market trends and direct the market research 
  • Track, report, and communicate data and analytics weekly
  • Liaise with other departments to guide a unified approach to customer service, sales, production, recruiting, etc. to meet growth goals 
  • Define marketing strategies to support the company’s overall strategies and objectives as defined by the CEO
  • Grow, develop, and support the current in-house marketing team
  • Plan and organize marketing functions and operations (product offering development, recruiting, branding, communications etc.), and ensure they project the company’s unique “voice”
  • Plan and coordinate promotional campaigns, PR, and other marketing efforts across multiple channels (websites, social media, press, etc.)

Director of Marketing REQUIREMENTS
  • Proven experience as chief marketing officer or similar role
  • Demonstrable experience in developing effective strategies and business plans with KPI's for all marketing aspects (branding, promotion, etc.)
  • Solid understanding of market research and data analysis methods
  • Ability to apply and measure  marketing techniques over multiple digital (e.g. social media) and non-digital (e.g. press) channels
  • Understanding of different business disciplines (technology, finance, etc.)
  • Proficient in business software (e.g. office tools, CRM, etc.)
  • A leader with both creative and analytical capabilities
  • Outstanding communication (written and verbal) and interpersonal abilities
  • BS/BA in business administration, marketing, communications or relevant field; MS/MA will be a plus

BENEFITS
  • Excellent Healthcare – Health, Vision, Dental, Life
  • Generous 401k Match
  • Recognition for Success
  • Leadership You Can Trust
  • Market Stability with Long-term Viability
  • Office in Lee's Summit Offers a Great KC Commute

More About Accord Group
Accord Group is a family of companies creating remarkable experiences through home services. They are a trusted national leader in the industry with headquarters in Lee’s Summit, a southeast suburb of Kansas City, MO.

Accord Group is proud to be on Inc. Magazine’s 2018 Inc. 5000 List of fastest-growing private companies in the United States. CEO, Dustin Doll, is an Ernst & Young's 2018 Entrepreneur of the Year regional finalist. The Accord Group leadership team has over $1.1B in industry experience. Operating out of 15 locations with nearly 200 team members, Accord Group is committed to continuing their growth trend to become the leading storm-related exterior restoration company in the United States.

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