Ø  Meet regional sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. 

Ø  Establish sales objectives by creating a sales plan and quota for cities in support of national objectives. 

Ø  Maintain and expand customer base by counseling city sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities. –

Ø  Recommend product lines by identifying new product opportunities, and/or product and service changes; surveying consumer needs and trends; tracking competitors. – 

Ø  Implements trade promotions by publishing, tracking, and evaluating trade spending. 

Ø  Accomplishes regional sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees, communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures. 

Ø  Accomplishes sales and organization mission by completing related results as needed. 

Ø  Collaborating with senior executives to establish and execute a sales goal for the region by forecasting annual, quarterly and monthly sales goals 

Ø  Managing a sales team in order to maximize sales revenue and meet or exceed corporate-set goals - Educating the sales team with presentations of strategies and regular meetings

Ø  Reviewing regional expenses and recommending improvements