Digital Marketing Manager
The Digital Marketing Manager will utilize available computer system resources to contribute to the design and implementation of website marketing plans, build our audience with high-value customers, support internal and external enhanced marketing campaigns, and develop and communicate data insights throughout the company.
Responsibilities
- Manage and maintain websites, APPs, and develop and implement online marketing strategies, including SEO, to drive online sales growth.
- Design and implement e-commerce tactics to improve key KPIs including conversions, average order value, repeat purchases, etc.
- Use ecommerce big data to build personalized experiences and customize website layout, identify and manage audience segments for use with targeted campaigns, increase online traffic, customer loyalty, and retention.
- Oversee email marketing, work to monitor and increase conversion on key selling pages through multivariate testing of landing page and email design.
- Oversee all ad spend across all digital channels.
- Use analytics to identify business trends, marketing shifts and provide insight to company performance.
- Aggregate and analyze marketing data from multiple platforms to identify customer segments, understand visitor paths, and track conversion rates from site visitors.
- Perform competitive analysis to keep abreast of industry trends and competitor activities.
- Develop pricing models for new B2C, B2B opportunities.
- Identify high-value audience segments and influencers and develop go-to-market positioning in collaboration with the marketing team.
- Build automated and custom reports (daily, weekly and monthly) for leadership team, craft bespoke reports for all colleagues.
- Participate in special projects and perform other duties as reasonably assigned.
- Vendor and partner management.
- Marketing channel responsible for SEO, SEM, SMS, Email, paid social, and FB messenger.
Skills & Competencies
- Excellent presentation, communication, and time management skills.
- In-depth knowledge of audience analytics, data, measurement, methodologies and industry standards. Expert knowledge of Google Analytics.
- Mastery of data visualization tools.
- Expert level command of Excel.
- 3-5 years of brand and/or agency digital marketing or e-commerce experience
- 1-2 years’ minimum experience working in an analytical, data-driven position, gathering, analyzing and presenting performance and marketing list data.
- Be team-oriented, resourceful and an excellent communicator (with technical people) and comfortable with a client and executive-facing role.
- Have strong written/verbal communication and organizational skills and a flair for compelling data visualization.
- Leverage data into recommendations and actionable insights for growing traffic, deepening engagement and improving product.
Education & Experience
- Bachelor’s degree from an accredited university or institution.
- PPC / Facebook platforms: 3 years
- Google Analytics & Microsoft Adwords: 3 years