Digital Marketing Manager

Digital Marketing Manager
The Digital Marketing Manager will utilize available computer system resources to contribute to the design and implementation of website marketing plans, build our audience with high-value customers, support internal and external enhanced marketing campaigns, and develop and communicate data insights throughout the company.

Responsibilities
  • Manage and maintain websites, APPs, and develop and implement online marketing strategies, including SEO, to drive online sales growth.
  • Design and implement e-commerce tactics to improve key KPIs including conversions, average order value, repeat purchases, etc.
  • Use ecommerce big data to build personalized experiences and customize website layout, identify and manage audience segments for use with targeted campaigns, increase online traffic, customer loyalty, and retention.
  • Oversee email marketing, work to monitor and increase conversion on key selling pages through multivariate testing of landing page and email design.
  • Oversee all ad spend across all digital channels.
  • Use analytics to identify business trends, marketing shifts and provide insight to company performance.
  • Aggregate and analyze marketing data from multiple platforms to identify customer segments, understand visitor paths, and track conversion rates from site visitors.
  • Perform competitive analysis to keep abreast of industry trends and competitor activities.
  • Develop pricing models for new B2C, B2B opportunities.
  • Identify high-value audience segments and influencers and develop go-to-market positioning in collaboration with the marketing team.
  • Build automated and custom reports (daily, weekly and monthly) for leadership team, craft bespoke reports for all colleagues.
  • Participate in special projects and perform other duties as reasonably assigned.
  • Vendor and partner management.
  • Marketing channel responsible for SEO, SEM, SMS, Email, paid social, and FB messenger.

Skills & Competencies
  • Excellent presentation, communication, and time management skills.
  • In-depth knowledge of audience analytics, data, measurement, methodologies and industry standards. Expert knowledge of Google Analytics.
  • Mastery of data visualization tools.
  • Expert level command of Excel.
  • 3-5 years of brand and/or agency digital marketing or e-commerce experience
  • 1-2 years’ minimum experience working in an analytical, data-driven position, gathering, analyzing and presenting performance and marketing list data.
  • Be team-oriented, resourceful and an excellent communicator (with technical people) and comfortable with a client and executive-facing role.
  • Have strong written/verbal communication and organizational skills and a flair for compelling data visualization.
  • Leverage data into recommendations and actionable insights for growing traffic, deepening engagement and improving product.

Education & Experience
  • Bachelor’s degree from an accredited university or institution.
  • PPC / Facebook platforms: 3 years
  • Google Analytics & Microsoft Adwords: 3 years


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