Marketing Automation Specialist

About Copper:
Somewhere along the way, CRM got really hard to use. We’re changing that. Copper was built with three basic principles in mind: keep it simple, show what matters, and make it actionable.

Copper is the No.1 crm for G Suite that’s recommended by Google. It works instantly through a seamless integration with G Suite, has a beautiful user experience, and is designed to help teams and businesses build long-lasting relationships. Copper services more than 12,000 paid businesses in more than 110 countries. 

What you'll do:
This person will be responsible for building and assisting in email marketing and demand generation programs as a key component of our lead generation efforts. We're looking for a self-starter who is excited about joining a fast growing startup, someone with the ability to grow quickly in responsibility and a willingness to learn new skills.

  • Responsible for planning, executing, and measuring the success of email marketing campaigns using Marketo (including event invitations, customer communications, demand generation emails, and lead nurturing campaigns)
  • Work with key stakeholders to guide, design and execute automated marketing campaigns and programs such as lead nurturing and trigger based campaigns
  • Develop and optimize landing pages to support email campaigns and generate leads
  • Create and manage the form and function of web forms including best practice design, proper function, submission success and tracking, working closely with marketing and design teams
  • Maintain a strong technical understanding of Marketo and CRM platforms, including campaign management in both systems, contact management, lead tracking, segmenting, reporting, and basic CRM integration
  • Develop email and landing page templates in support of business needs, and optimize performance through A/B testing and segmentation
  • Review results with campaign teams and partner on refining strategies, run reports and prepare analysis for key stakeholders

What you'll have:
  • Bachelor’s Degree (Business Management, Marketing) or equivalent work experience required
  • 1-2 years experience in marketing, email marketing/demand generation preferred
  • Goal-driven mindset with desire to measure success and exceed expectations
  • Strong strategic thinking, creative problem solving and analytical skills
  • Adept at multi-tasking and juggling a variety of time-sensitive projects in a deadline driven environment
  • Strong proofreading and editing skills with the ability to think critically about content
  • Good project management and communication skills with ability to make business cases
  • Ability to work in a high energy, collaborative environment

Bonus points :
  • Experience with Marketo; if not other major email marketing automation tools
  • CRM experience a plus
  • Basic knowledge of CSS/HTML (not necessarily code but how to read them)
  • Experience in A/B and multivariate testing
 
Why Copper: 
  • Great team: Founded by successful veterans of Yahoo, Zynga, and eBay
  • Huge market: Disrupting a massive, growing $35+ billion market for CRMs
  • Funding: Raised $53M for our Series C from top-tier investors like Norwest Venture Partners
  • Our CRM has been awarded: G2Crowd #1 in Customer Satisfaction Summer Rankings, Google Best New Tech Partner of the Year
  • Impact: A fun, transparent, and exciting start-up culture that empowers its people to make a huge impact.
  • Goodies: Awesome benefits, convenient SOMA location, beautiful office, catered lunch/dinner, team outings, and more!

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