VP of Finance - CPG

The VP of Finance will play a strategic role in helping the CPG industry’s leading venture-stage firms build their businesses by providing leadership and in-depth financial and analytical guidance. This person will operate with a high level of independence and play a leadership role within the Propeller services team. This role provides the ultimate balance of exposure to the industry’s top emerging brands and their investors, with a stable company that has demonstrated a decade of profitability and growth.

Duties & Responsibilities:

  • Deep understanding of the workings of the CPG industry including but not limited to: multiple channels & retailer landscape, manufacturing & co-packers, distributors & brokers, trade spend, etc.
  • Solid experience in firms’ business operations and ability to set up systems and processes to ensure firm-wide controls
  • Strong ability to understand the dynamics of an early stage growth firm in the CPG space, use critical thinking and enable the firm’s management to make strategic decisions
  • Oversee financial planning/analysis, cash resource management & budgeting
  • Work with clients to develop and execute company financial funding strategy
  • Create financial models & provide ad-hoc financial analysis
  • Oversee client relationship management and board reporting
  • Draft management discussion and analysis reports
  • Evaluate financial/accounting processes, propose improvements and oversee implementation
  • Coach Directors and Managers in finalizing monthly closes
  • Attend trade shows and participate on industry-specific panels

Qualifications and Capabilities:

  • BA in accounting or finance or economics
  • 10+ years of accounting and financial experience

About Propeller Industries:

Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies. We leverage our fractional team model, deep industry pattern-recognition, scalable technology stack and global operating platform to deliver an unfair advantage to founders trying to navigate the challenges of growth. We deliver real-time reporting and data access to management teams, which helps them build, shape and scale their businesses. 

Propeller’s consumer team has been a partner to some of the top emerging consumer brands of the last decade. Current and alumni CPG clients include: Krave Jerky, Sir Kensington’s, Chameleon Cold Brew, Kite Hill and Bowery Farming. Other consumer clients include: Casper, Away, Hubble, Him’s and The Farmer’s Dog. 


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