Marketing Manager - PR/Marketing/Advertising

  • $65,000.00/year
  • Our client is a well known international entertainment company looking for a Marketing Manager to join the team and focus on their marketing strategies and campaigns targeting the PR and advertising industry. This role will report to the Marketing Director.

    Responsibilities include:

    • Understand and analyze the PR/A&M market landscapes.
    • Manage the creation and development of B2B marketing collateral and proposals for the North America
    • region.
    • Execute the internal and external go-to-market plan for current and new product offerings. 
    • Own and report on the measurements and statistics of marketing activity.
    • Contribute to the development of the global B2B social media strategy for PR/A&M industry.
    • Forge strong partnerships with leading agencies, experts and partners and manage external suppliers of B2B marketing services within the PR / A&M industry.

    Experience requirements:

    • Bachelor’s Degree or equivalent work experience required.
    • 2-4 years of marketing experience in lead generation, data analysis, direct marketing, content & digital marketing and event marketing required.
    • Experience with product launch and product management, with a demonstrable record of success in
      translating global strategic direction into pragmatic and workable local solutions; and ultimately business
    • Must have significant experience of creating sales and marketing products for the PR and Advertising
    • Adept at copywriting and crafting customer focused product messaging.
    • Superb communication skills, both written and verbal.
    • Can create and deliver effective presentations to executive-level audiences.
    • Strong experience with project management, conducting competitive and market research, creating sales
      presentations and in-depth reports covering analytics and campaign performance.
    • Ability to build effective working relationships with a highly collaborative work style.
    • Agency experience desirable, Salesforce and PARDOT experience a plus.

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