B2B Marketing Manager

  • $65,000.00/year
  • Our client is a well known international entertainment company looking for a Marketing Manager to join the team and focus on their marketing strategies and campaigns targeting the PR and advertising industry. This role will report to the Marketing Director.


    Responsibilities include:

    • Develop, plan and manage B2B marketing and promotional campaigns that will generate leads, measurable ROI and help to generate overall increased B2B brand awareness
    • Execute multi-channel B2B marketing plan – including digital, print, direct and email campaigns
    • Manage marketing communications with prospects and clients, including developing emails and mapping out automated email flows
    • Write copy for marketing promotions – such as articles, promotions and sales collateral
    • Work with commercial team to nurture key strategic partnerships
    • Act as project manager for marketing initiatives, liaison with cross-functional, global colleagues
    • Conduct competitor and market research and keep up-to-date with industry trends
    • Analyze, report on, and present findings of all campaigns results
    • Contribute to presentations to pitch potential clients, as well as for internal meetings
     

    Experience requirements:

    • Bachelor’s Degree or equivalent work experience required.
    • 3-5 years B2B marketing, product marketing, sales support, and/or brand related
      experience
    • Strong experience planning and executing end-to-end marketing campaigns and tactics
    • Comfortable creating measurable, lead generating and ROI driven campaigns with limited
      resources and budget
    • Adept at copywriting and crafting customer focused product messaging.
    • Superb communication skills, both written and verbal.
    • Can create and deliver effective presentations to executive-level audiences.
    • Strong experience with project management, conducting competitive and market research, creating sales
      presentations and in-depth reports covering analytics and campaign performance.
    • Ability to build effective working relationships with a highly collaborative work style.
    • Agency experience desirable, Salesforce and PARDOT experience a plus.


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