Marketing Manager - PR/Marketing/Advertising

Our client is a well known international entertainment company looking for a Marketing Manager to join the team and focus on their marketing strategies and campaigns targeting the PR and advertising industry. This role will report to the Marketing Director.


Responsibilities include:

  • Understand and analyze the PR/A&M market landscapes.
  • Manage the creation and development of B2B marketing collateral and proposals for the North America
  • region.
  • Execute the internal and external go-to-market plan for current and new product offerings. 
  • Own and report on the measurements and statistics of marketing activity.
  • Contribute to the development of the global B2B social media strategy for PR/A&M industry.
  • Forge strong partnerships with leading agencies, experts and partners and manage external suppliers of B2B marketing services within the PR / A&M industry.


Experience requirements:

  • Bachelor’s Degree or equivalent work experience required.
  • 4-5 years of marketing experience in lead generation, data analysis, direct marketing, content & digital marketing and event marketing required.
  • Experience with product launch and product management, with a demonstrable record of success in
    translating global strategic direction into pragmatic and workable local solutions; and ultimately business
    results.
  • Must have significant experience of creating sales and marketing products for the PR and Advertising
    industries.
  • Adept at copywriting and crafting customer focused product messaging.
  • Superb communication skills, both written and verbal.
  • Can create and deliver effective presentations to executive-level audiences.
  • Strong experience with project management, conducting competitive and market research, creating sales
    presentations and in-depth reports covering analytics and campaign performance.
  • Ability to build effective working relationships with a highly collaborative work style.
  • Agency experience desirable, Salesforce and PARDOT experience a plus.


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