POPSUGAR is looking for a Manager or Senior Manager to join the Brand Innovation team. Sitting as the heart of creative partnerships, this role is integral in the ideation and development of sponsored marketing programs across POPSUGAR’s content including native, video, social commerce and experiential. The ideal candidate is currently working in a creative partnerships role and has an experience of creating cohesive campaigns on behalf of brand partners and is a self-starter who can wholly own and develop an expanding revenue line for the UK business.
Responsibilities:
- Drive the development, ideation and strategic thinking of best-in-class marketing solutions for POPSUGAR’s strategic advertising partners
- Create quick and thoughtful packaging of strategic recommendations into smart, concise marketing collateral and proposals
- Leverage proprietary research and audience insights to craft a cohesive story within client-facing collateral
- Collaborate with both UK and US cross-functional teams including Talent, POPSUGAR Studios, and Creative Strategy to develop cross-platform recommendations that are smart and cohesive
- Attend client and agency meetings with the POPSUGAR sales team to learn about new initiatives and present recommendations
- Actively identify and use emerging platforms to understand the POPSUGAR consumer and their media usage
- Develop pitches and any supporting materials through communication of new or improved product offerings, customer targeting and in response to RFPs
Required:
- Educated to degree level or equivalent
- 5-7 years experience in marketing / brand strategy and in building cross-platform strategic partnerships preferably at a digital media company/publisher
- Detail-oriented and highly organised with proven communication skills (both verbal and written)
- Strategic, creative thinker with the ability to turn ideas into holistic content programs
- Strong attention to detail and an organized nature
- Design-minded with the ability to create effective visual presentations
- Ability to manage and prioritize multiple deliverables with hard deadlines
- Must be a self-motivator who is able to work independently and flexibly with an ability to multi-task in a fast-paced environment
- Able to work with international teams across the US to deliver responsibilities
- Proficiency in keynote
- Passionate about POPSUGAR
POPSUGAR Inc. is the leading digital lifestyle brand for women globally. The company reaches young women through its digital media brand,
POPSUGAR, its quarterly subscription box
POPSUGAR Must Have, its makeup line
Beauty by POPSUGAR and the
POPSUGAR Collection at Kohl’s. POPSUGAR delivers positive and purpose-driven content across multiple platforms spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 millennial women in the United States and leads all women’s lifestyle publishers in user engagement. POPSUGAR Inc. operations internationally include Australia, the Middle East, and the UK, with offices in San Francisco, New York, Los Angeles, Chicago, and London. The company is privately held and funded by Sequoia Capital and IVP. For more information about POPSUGAR Inc., visit
corp.popsugar.com.
POPSUGAR is dedicated to fostering a diverse and inclusive company culture. We celebrate our differences and embrace the varying ideas, interests, and life experiences that make us who we are. As a company with a mission to inform and inspire people all over the world, we believe that employing individuals with diverse backgrounds is essential to building a successful, creative, and innovative business.
We work hard, play nice, and welcome those who do the same.
**Whoever you are, You are POPSUGAR.**