Brand Marketing Director

Job Purpose:

POPSUGAR is seeking a highly motivated strategic thinker, analytical and cross-functional marketer dedicated to launching, supporting, and scaling our licensing and consumer brand initiatives. As Director of Brand Marketing, you will oversee all aspects of marketing programs that drive  brand awareness, audience and enable revenue growth for POPSUGAR.

Key Responsibilities:

  • Oversees brand marketing strategy and execution for POPSUGAR's marquee revenue and influence driving marketing initiatives as determined by VP, Brand Development. These initiatives include, but are not limited to: 
             - Brand licensing + consumer products (Beauty by POPSUGAR at Ulta, POPSUGAR at KOHL’s) 
             - POPSUGAR Play/Ground
             - Glow 

  • Responsible for building and executing a holistic marketing plan to drive engagement and conversion for all brand initiatives aforementioned.

  • Plan, develop, and lead all aspects of the brand marketing function in order to achieve the company’s strategic short and long-term sales, revenue and profitability goals. This includes acquisition through branded and paid efforts as well as retention through email marketing, on site banners and loyalty programs.

  • Responsible for tracking performance, setting performance benchmarks, and implementing optimization plans to ensure annual, monthly, weekly KPIs and sales goals are met. 

  • Own the execution of brand marketing campaigns from creative development to performance, while working in close collaboration with other departments across disciplines. 

  • Partner across departments to leverage all of POPSUGAR’s owned & operated channels to market initiatives and achieve brand/initiatives goals of awareness, engagement  and conversion. 

  • Oversee daily management of campaigns from concept to completion through developing a creative, brief, working closely with all internal partners (creative team, BD, ops), manage creative review process with timely feedback and approvals.

  • Explore, evaluate, and present emerging media and marketing tools + trends 

  • Work directly with VP of Brand Development to develop and manage marketing budget to manage in Consumer Marketing budgeting process (billing, invoicing, tracking)

  • Develop brand marketing playbook to maintain best practices across all campaigns and help to operationalize an efficient workflow between other departments

  • Additional responsibilities include development of new strategies and approaches for increased audience and user acquisition, engagement, retention, and revenue, ownership and management of the marketing roadmap, reporting, analysis, and communication of business performance and impact to stakeholders, and partnering across departments to support company goals.


Qualifications:

  • 8-10 years of experience in consumer marketing
  • Must have experience with e-commerce, content and social marketing 
  • Must be passionate about digital marketing, highly analytical and experienced in making data-driven decisions to help a business grow. The ideal candidate will have a strong background and experience working with agencies, creative, PR, and other teams to achieve revenue and efficiency goals. 
  • Must understand the full digital marketing mix and be able to communicate technical aspects of a campaign in easily digestible manner
  • Strong writing, editing, and communication skills 
  • Experience creating & operationalizing user journey and buyer messaging maps across multiple channels 
  • Ability to turn around clean, witty, accurate copy on tight deadlines
  • Is proficient with HTML, Photoshop, CMS, tagging guide, google analytics, and style guide
  • Strong familiarity with Marketing platforms (Google Search, Facebook/Instagram, LinkedIn), Analytics platforms (Google Analytics)
  • Deep analytical understanding of media data, metrics, and measurement; track record of distilling actionable insights from data
  • Ability to work in a fast-paced, rapidly changing environment; must be able to effectively manage both ambiguity and aggressive timelines for projects.


About Us:

POPSUGAR is the leading digital lifestyle brand for women globally. We aim to make their lives easier and happier through positive and purpose-driven content, innovative technology, inspiring experiences, and thoughtfully curated products. We reach young women through our digital media brand POPSUGAR, events such as POPSUGAR Play/Ground, our quarterly subscription box POPSUGAR Must Have, the POPSUGAR Collection at Kohl’s, and our makeup line Beauty by POPSUGAR. POPSUGAR reaches 300M readers across its platforms and 1 in 2 millennial women in the United States. 

POPSUGAR Inc. operations internationally include Australia, the Middle East, and the UK, with offices in San Francisco, New York, Los Angeles, Chicago, and London. The company is privately held and funded by Sequoia Capital and IVP. For more information about POPSUGAR Inc., visit corp.popsugar.com.




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