Senior Audience Development Manager

Love beauty AND analytics?  Would your dream job involve testing products, pitching story ideas, conceptualizing photo shoots, and strategizing social media content — all with audience and SEO growth in mind? POPSUGAR is looking for a strategic, innovative Audience Development Senior Manager to grow the audiences for Makeup.com and Skincare.com. The Audience Development Senior Manager will be responsible for drilling into analytics daily to understand (and act on) audience interest, writing the newsletter and growing newsletter subscriptions, tracking editor output and visit return, suggesting content tailored for specific platforms, and pursuing content opportunities based on data. If you have a passion for beauty content and experience using data to grow a site, we want to talk to you!

In this role, you will:
  • Oversee weekly and monthly reporting on the Makeup.com and Skincare.com project, highlighting the team’s meaningful original wins and delivery of Makeup.com and Skincare.com goals
  • Lead Makeup.com and Skincare.com teams’ push strategies
  • Track content output and return
  • Lead re-posting strategy, resurfacing relevant content from archives to be updated by staff
  • Manage partnerships
  • Lead SEO strategy and reporting with provided tools
  • Lead social strategy in regards to traffic back to site 
  • Oversee paid media budget 

In order to thrive in this role, you must have:
  • 4-6 years of experience in product management/online publishing, or related field 
  • Experience with various analytics tools and ability to train up on new tools quickly
  • Ability to translate site data into actionable content direction 
  • Familiarity with web traffic trends and environment 
  • Ability to thrive in a fast-paced, collaborative team environment
  • Ability to stay ahead of trends and adapt to a constantly changing digital landscape 
  • Advanced Analytics and HTML skills
  • SEO expertise 
  • Paid media expertise, especially paid Facebook
  • Newsletter growth experience — experience with SalesForce Marketing Cloud a plus

Please submit a resume and cover letter telling us why you think you’d be the perfect fit for POPSUGAR/Makeup.com and Skincare.com. This job is full-time, long-term temporary position and on site in POPSUGAR’s New York offices. No phone calls, please.


About POPSUGAR:

POPSUGAR is the leading digital lifestyle brand for women globally. We aim to make their lives easier and happier through positive and purpose-driven content, innovative technology, inspiring experiences, and thoughtfully curated products. We reach young women through our digital media brand POPSUGAR, events such as POPSUGAR Play/Ground, our quarterly subscription box POPSUGAR Must Have, the POPSUGAR Collection at Kohl’s, and our makeup line Beauty by POPSUGAR. POPSUGAR reaches 300M readers across its platforms and 1 in 2 millennial women in the United States. 

POPSUGAR Inc. operations internationally include Australia, the Middle East, and the UK, with offices in San Francisco, New York, Los Angeles, Chicago, and London. The company is privately held and funded by Sequoia Capital and IVP. For more information about POPSUGAR Inc., visit corp.popsugar.com.

Want to apply later?

Type your email address below to receive a reminder

Apply to Job

ErrorRequired field
ErrorRequired field
ErrorRequired field
ErrorRequired field
Error
insert_drive_file
insert_drive_file
Error
ErrorRequired field
ErrorRequired field