Product Marketing Manager

ABOUT US

Plivo is amongst the leading Service Providers in the CPaaS market, which is estimated to grow to a whopping 8 billion dollars by 2019. Plivo started in 2011 and has been backed by investors as Anderson Horowitz who are also the early stages investors in the companies such as Facebook, Google and AirBnB.  Plivo is also part of YCombinator a most sought after incubation in the Valley and is now profitable as well. Plivo has a team of about 150+ members spread between its US & India offices. Plivo has 1000’s of businesses from around the globe who trust us with their Voice and Messaging needs including helping them manage their Customer interactions. We are looking for someone who is excited to grow with us and be part of a company that is disrupting a multibillion dollar telecom space.

We are dedicated to simplify and disrupt the multi billion telecom market. Our cloud-powered Voice and SMS APIs allow businesses to build communication applications that are scalable, low cost, and global. Thousands of well known businesses are already built using Plivo including popular conferencing solutions, mobile communication apps, SMS marketing software, and business phone solutions and this is just the beginning.

ROLE

As a Product Marketing Manager, you will be responsible for owning the outbound marketing strategy for your products. You will craft the messaging and positioning for products. You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial.  
In your role as a Product Marketing Manager you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales & product teams. We are looking for a high-energy individual who can work with a cross functional team, with minimum supervision to bring an awesome product to market.

 RESPONSIBILITIES

•Develop product positioning and messaging that differentiates your products in the market
•Own the Marketing plan for your product End-to-End. Take decision on optimal marketing mix to achieve measurable Marketing ROI
•Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
•Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
•Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them

REQUIREMENTS

•5+ years of B2B/Enterprise software product marketing experience with track record of bringing products to market
•Proven capability of running successful marketing campaigns with measurable outcome
•Bachelor’s in business or marketing with preferably a Technical degree (Appreciation of technology is more important than the Degree)
•Very strong written & verbal communication skills


JOB PERKS

  • Informal work style, startup culture with flexible work hours
  • Endless snacks and beverages
  • Free gym membership
  • Competitive salary and medical benifits

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