Director, Engagement Marketing

As Director of Engagement Marketing, your goals are to drive the growth of our user base and increase engagement among existing users. To be successful, you’ll create a clearly defined marketing strategy and lead a team that executes scalable campaigns for our clients. You are someone who understands the SMB landscape, payments, and has a passion for data-driven marketing, a test-and-learn mindset, and who thrives in a fast-paced environment.  As a people manager, you’ll also need to know how to motivate, coach, and drive your team to get results, fostering a work culture where talented marketers can thrive.

  • Define strategy for driving user growth and engagement to employer populations within Plastiq’s eligible base
  • Build a small team responsible for creating client-specific plans & executing campaign tactics
  • Drive pipeline for new campaigns by working cross functionally and enabling the channel (effective tools, communications, and relationships)
  • Recommend and pilot new approaches for user growth and engagement 
  • Forecast, analyze, optimize, and report on campaign performance across entire book as well as for each client
  • Refine/define campaign process 

  • You are a passionate, inspiring and confident leader with a track record of managing teams
  • 8+ years of developing & executing marketing strategy
  • Shown user growth experience and experience with in the B2B space, preferably in the SMB landscape
  • Experience with and understanding of traditional, digital and emerging channels
  • You will have an analytical approach to problem-solving
  • A can-do approach to handling shifting priorities in a constantly changing organization and marketplace
  • Extremely resourceful, highly creative and high energy, able to brainstorm and implement new ideas.
  • Strong writing/presentation building experience

  • BA/BS degree, MBA strongly preferred

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