Optimization Specialist

Piano Overview
Piano is a fast-growing enterprise SaaS company with operations in Amsterdam, London, New York City, Philadelphia and elsewhere globally. We provide enterprise software to the world’s leading media companies, including NBC Universal, Wall St Journal, the Economist, Condé Nast, Techcrunch, Bloomberg, and Hearst. Our solutions enables these companies to create customized digital experiences for users, manage first party data to impact customer journeys, implement dynamic paywalls to drive subscriptions, and analyze user behavior in order to drive engagement, loyalty, and revenue.

Position Overview
We are looking for a digital media professional with 3-5 years work experience who has knowledge and experience in digital media monetization through subscription and advertising revenue, media industries, and online marketing, ideally in a hands-on role optimizing marketing campaigns, to join our Strategic Services team. This role works directly with clients to help improve digital media campaigns for clients across the magazine, newspaper, OTT and other media space. The right individual has the opportunity to join a dynamic working environment, be mentored/managed by an experienced executive, and forge an exciting career path forward.

This role has the following responsibilities:
  • Deliver value to a portfolio of media clients by providing tactical guidance and hands-on execution for website monetization via Piano’s software platform
  • Develop, present and execute plans to guide and optimize clients’ businesses and ensures best use and value from our software platform 
  • Participate in optimization engagements with the Account team and clients 
  • Design and execute test campaigns aimed at increasing traffic, loyalty, registrations, newsletter signups, and revenues in the business 
  • Oversee template design and copywriting, build experiences, develop promotion plans 
  • Collaborate with the research/data team, to generate and synthesize analyses that guide optimization 
  • Leverage insights, benchmarks, performance metrics and industry trends to make strategic recommendations on how clients can optimize their business 
  • Partner with research team to build/expand best practice documents 
  • Generate innovative ideas that expand clients’ use of our platform, and accelerate their growth 
  • Monitor client performance on the platform; identify gaps and opportunities for growth 
  • Communicate within and across functions internally, reporting on the progress of initiatives and execution activities with a focus on identifying product development or documentation opportunities

We are looking for candidates with the following skills:
  • Strong communication and presentation skills; presence to build relationships 
  • Strategic mindset - ability to analyze metrics and glean insights to inform planning that translate into a sound strategic plan and presentation 
  • Demonstrative experience in marketing campaigns and web technologies 
  • Consultative skills in interacting with clients 
  • Knowledge of digital media monetization, media industries, online marketing 
  • Analytical thinking and ability to identify trends and patterns 
  • A take-initiative attitude and proactive approach to client needs/issues 
  • Sense of urgency; ability to problem solve and troubleshoot in a timely manner 
  • Solid organizational, prioritization and load balancing skills 
  • Facility with productivity tools (MS, Apple, Google)

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