Senior CRM Manager

The Company
Perch is transforming the way people buy and sell their homes. Simplifying it all, to the way it should have always been; fair and true to market, straightforward, easy.

Every year in the U.S. $1.5 trillion of single family residences transact in a process that has changed little in decades. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty. Perch offers a modern alternative, making one of life’s biggest decisions -- the sale and purchase of a home –so stress free, fair and simple that people cannot imagine any other way.

Perch is headquartered in New York City and has 100+ employees in New York and Texas. We have raised $250 million in financing from top tier investors including: FirstMark, Accomplice and Juxtapose.

The Role
The Senior CRM Manager reports to our Head of Growth and is responsible for driving customer leads into signed customers. Given the high consideration around purchasing a home, lead nurture plays a critical role at Perch. This role will own all consumer-facing email and SMS for Perch. In this role you will:

  • Focus on lead nurture via email and SMS across existing drip campaigns and new ones you will create
  • Own responsibility for both the content within email and SMS, as well the deployment
  • Develop lead nurture campaigns in our email platform, Iterable, for different customer segments and services
  • Create our home shopping automated emails (ie notifications of new homes listed that meet your needs)
  • Consistent and thoughtful approach to A/B testing - we’re not just testing for the sake of testing. We seek to test things that move the needle.
  • Execute one-off campaigns in email, including seasonally relevant content and winback campaigns.

The Right Candidate
  • Believes our email content can truly be valuable to our customers and, in delivering that value, can drive real business impact.
  • Uses data to inform decision-making and goal setting
  • Possesses strong writing skills that they leverage to develop new email campaigns as needed
  • Gets their hands dirty and has a no-task-too-small approach to their role
  • Has empathy for our customer and the gravity of the decision they’re making - and uses that to inform strategy
  • Exhibits a consistently strong drive for results with a desire to make an impact every single day

  • 3+ years in hands-on CRM/email marketing including depth in working with mid-level/enterprise ESP
  • Experience building complex drip campaigns and automated communications
  • Basic knowledge of HTML
  • Bachelor’s degree
  • Growth stage startup experience a plus

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