Role: AEM Test & Target & Campaign Developer
Work Location: Plano, TX
Emp Type: Permanent Job
Interview: Phone/Skype
Relevant Experience (in Yrs) 8+
Experience Required 10+
Roles & Responsibilities
• Configure, administer, and operate Adobe Target to build Multi-channel campaigns
• Communicate and partner with upstream and downstream teams regarding the execution against the desired testing strategy
• Architect and design Adobe target technical solutions to drive multi-touch/multi-channel marketing, defined by the buyer s journey
• Understand related legacy systems and how solution would integrate with existing systems to achieve desired business outcomes. Provide recommendations to developers on best practices and oversee development.
• Provide in-depth knowledge of solution integration between Campaign-AEM, Campaign-Analytics, Campaign-Target.
• Experience in A/B and multi-variate testing methodologies across a number of digital properties.
• Managing the end to end testing process including setting a hypothesis, selecting KPIs and goals, gathering requirements, test execution, and measurement.
• Ability to use real-time web analytics for monitoring results and optimizing/influencing testing outcomes.
• Read data science technology related activities for Tagging, Web Analytics, A/B Testing, and Cross channel Personalization and Attribution programs.
• Partner with cross-functional teams to assess technology feasibility to execute marketing tests and personalized experiences, as well as develop analytic dashboards and automated reports.
• Understands the interplay between Target and Analytics, garnering informative insights and custom audiences via analytics, and using it to test content and personalization
• AEMM (AEM Mobile) Knowledge is an added advantage
• Web service implementation experience
• Exposure to multiple end to end architecture of AEM Projects
• Performance optimization and scalability in AEM
• Design experience of Migrating content from one legacy system to AEM
Nice To have Skills:-
• Experience in design level documentation of BRD, Technical and architectural diagrams
• Good understanding and work experience of Java Frameworks (like Struts, Spring etc.)
• Architectural knowledge of integration of CMS with CRM, E-commerce or portals
• Java/J2EE skills and OOPS with proficiency in design patterns
• Understanding of various Adobe cloud services which can be integrated with AEM
Generic Managerial Skills
• Excellent Communication and Writing skills
• Ability to adapt and handle frequent changes to processes and requirements
• Good team player with result orientation
Education Bachelor Degree or Higher
Work Location Plano, TX, 75024
Key words to search in resume Adobe Test & Target and Campaign developer, AEM
Plano, TX