AEM Test & Target & Campaign Developer

Role:                                     AEM Test & Target & Campaign Developer
Work Location:                   Plano, TX
Emp Type:                           Permanent Job
Interview:                            Phone/Skype
 
Relevant Experience (in Yrs) 8+
Experience Required 10+
 
Roles & Responsibilities 
•        Configure, administer, and operate Adobe Target to build Multi-channel campaigns
•        Communicate and partner with upstream and downstream teams regarding the execution against the desired testing strategy
•        Architect and design Adobe target technical solutions to drive multi-touch/multi-channel marketing, defined by the buyer s journey
•        Understand related legacy systems and how solution would integrate with existing systems to achieve desired business outcomes. Provide recommendations to developers on best practices and oversee development.
•        Provide in-depth knowledge of solution integration between Campaign-AEM, Campaign-Analytics, Campaign-Target.
•        Experience in A/B and multi-variate testing methodologies across a number of digital properties.
•        Managing the end to end testing process including setting a hypothesis, selecting KPIs and goals, gathering requirements, test execution, and measurement.
•        Ability to use real-time web analytics for monitoring results and optimizing/influencing testing outcomes.
•        Read data science technology related activities for Tagging, Web Analytics, A/B Testing, and Cross channel Personalization and Attribution programs.
•        Partner with cross-functional teams to assess technology feasibility to execute marketing tests and personalized experiences, as well as develop analytic dashboards and automated reports.
•        Understands the interplay between Target and Analytics, garnering informative insights and custom audiences via analytics, and using it to test content and personalization
•        AEMM (AEM Mobile) Knowledge is an added advantage
•        Web service implementation experience
•        Exposure to multiple end to end architecture of AEM Projects
•        Performance optimization and scalability in AEM
•        Design experience of Migrating content from one legacy system to AEM
 
Nice To have Skills:-
•        Experience in design level documentation of BRD, Technical and architectural diagrams
•        Good understanding and work experience of Java Frameworks (like Struts, Spring etc.)
•        Architectural knowledge of integration of CMS with CRM, E-commerce or portals
•        Java/J2EE skills and OOPS with proficiency in design patterns
•        Understanding of various Adobe cloud services which can be integrated with AEM
 
Generic Managerial Skills 
•        Excellent Communication and Writing skills
•        Ability to adapt and handle frequent changes to processes and requirements 
•        Good team player with result orientation
 
Education Bachelor Degree or Higher
Work Location  Plano, TX, 75024
Key words to search in resume Adobe Test & Target and Campaign developer, AEM
Plano, TX

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