Media Planner/Buyer

Pavone Marketing Group, Inc. is in search of a Media Planner/Buyer to work in our Philadelphia, PA office.

Necessary Qualifications
  • Bachelor's Degree
  • 5-7 years of media and media planning/buying experience in both traditional and digital spaces
  • Strong mathematical abilities
  • Possess effective written and verbal communication skills

Job Responsibilities
  • Identify the target audience for a particular media campaign and decide how best to communicate to that audience
  • Analyze, along with media representatives, proposals and packages for digital and print advertising 
  • Negotiate with sales companies to reach the greatest number of potential customers at the lowest cost to the client
  • Provide new and profitable ideas to grow clients’ business
  • Gather, organize and present competitive research and spending data
  • Provide business analysis to identify risks and opportunities related to lead generation, media optimization, conversion rates and application yield rates
  • Support execution of marketing solutions across a variety of media channels, including SEM, display, social media, email, affiliate marketing and traditional marketing 
  • Determine appropriate digital or traditional media platform to use for all buys
  • Participate in client meetings (as requested) regarding media plan presentation and strategy sessions
  • Work with agency’s budget analyst and brand manager on budget planning
  • Analyze the effectiveness of the campaign and use this data to inform future campaigns 

If qualified and interested, please apply with your resume and salary requirement. No phone calls, please.

~~~~~~~~~~~~~~~~~~~~~

Pavone Marketing Group, Inc. is the parent corporation for multiple full-service advertising agencies: Pavone, quench, Varsity and WildFig. Our offices are located in Harrisburg, Philadelphia and Chicago. 

Want to apply later?

Type your email address below to receive a reminder

Apply to Job

ErrorRequired field
ErrorRequired field
ErrorRequired field
Error
Error
insert_drive_file
insert_drive_file