Pavone Marketing Group, Inc. is in search of a Media Planner/Buyer to work in our Philadelphia, PA office.
Necessary Qualifications
- Bachelor's Degree
- 5-7 years of media and media planning/buying experience in both traditional and digital spaces
- Strong mathematical abilities
- Possess effective written and verbal communication skills
Job Responsibilities
- Identify the target audience for a particular media campaign and decide how best to communicate to that audience
- Analyze, along with media representatives, proposals and packages for digital and print advertising
- Negotiate with sales companies to reach the greatest number of potential customers at the lowest cost to the client
- Provide new and profitable ideas to grow clients’ business
- Gather, organize and present competitive research and spending data
- Provide business analysis to identify risks and opportunities related to lead generation, media optimization, conversion rates and application yield rates
- Support execution of marketing solutions across a variety of media channels, including SEM, display, social media, email, affiliate marketing and traditional marketing
- Determine appropriate digital or traditional media platform to use for all buys
- Participate in client meetings (as requested) regarding media plan presentation and strategy sessions
- Work with agency’s budget analyst and brand manager on budget planning
- Analyze the effectiveness of the campaign and use this data to inform future campaigns
If qualified and interested, please apply with your resume and salary requirement. No phone calls, please.
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Pavone Marketing Group, Inc. is the parent corporation for multiple full-service advertising agencies:
Pavone,
quench,
Varsity and
WildFig. Our offices are located in Harrisburg, Philadelphia and Chicago.