Head of Marketing

ABOUT US
Passright is the tech immigration platform of the future. We use proprietary software that increases accuracy and efficiency. We've developed the O-1 software technology platform to vastly improve the traditional immigration experience. Comprised of a team of passionate executives and software engineers, PassRight’s mission is to become the first nationwide, innovative brand to connect talent with immigration needs with our affiliated law firms that provide trust, transparency, accessibility and customer satisfaction.

ABOUT THE ROLE
What You'll Do 
  • Owning the Growth Marketing team and drive PassRight's future growth strategy as a senior leader within the organization
  • Grow, mentor, motivate, and develop motivated, high-performing team of customer-focused, data-driven performance marketers
  • Serve as an internal thought leader on all consumer trends, research/measurement evolutions, ad tech, and provide expertise internally to keep the team up-to-date
  • Overseeing performance marketing; build and expand core channels including, but not limited to, SEM, SEO, paid social, and direct mail to create growth across PassRight's product and service offerings
  • Collaborating with other members of Marketing and Partnerships team to synchronize monthly planning across products, and communicate and accomplish a growth vision 

What You'll Need
  • Desire to work on a mission-driven product designed to tackle a very real problem
  • A love for getting new features, messaging and channels to MVP
  • Performance metric driven and passion for finding analytical insights
  • Proven success with B2C consumer performance marketing
  • Deeply analytical mindset and metric driven
  • Strong technical background
  • Ability to work in an ambiguous, rapidly changing environment.
  • Experience in start-ups a big plus
  • Excitement to roll up sleeves and make a big impact on a rapidly growing product
  • Comfort in ambiguity, but strive to build clarity for others
  • Working with sales/account managers/customer service as a plus
  • Experience and success working cross-functionally between departments, particularly engineering 


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