South Jakarta, South Jakarta City, Jakarta, Indonesia
Responsibilities:
Build and manage voice of customer framework both from existing customers (Engagement) and non-customers (Growth). Lead or input into ongoing customer research (quant and qual). These insights will help give directions to product and business teams on challenges and new opportunities within the business
Develop product marketing value proposition and messaging based on insights and data
Identify and recommend marketing opportunities, automation and measurement that must be built into product development
Document how our products work, what the user experience is like, what can go wrong
Equip front line teams (marketing, operations, and customer support) with product training and product communications
Manage go-to-market for new features and products. This includes product launch in partnership with various cross functional teams and driving product adoption among customers
Measure product and marketing success to recommend iterations and improvements needed to gain better market adoption
Maintain close relationships with cross-functional teams including product managers, product designers, regional marketing (performance, brand, social, PR, etc), country marketing teams, operations and customer support to drive the execution of product launches, product iteration and ongoing usage of key products
Requirements:
Bachelor's degree
8+ years as a product marketer, with prior experience in marketing, product management and/or management consulting
Experience in early stage tech and working with global direct sales and channel enablement teams is a plus
Thorough understanding of the sales process and how best to support sales teams and equip them for success
Proven track record of creating vertical/industry-specific messaging and content
Gifted storyteller who can succinctly and persuasively communicate complex ideas
Analytical yet creative thinker who has a passion for acquiring and making decisions on actionable data
Ability to manage multiple work streams, loves to problem-solve, and can efficiently guide a collaborative process