Head of Vertical Marketing

Responsibilities:
  • Build and manage voice of customer framework both from existing customers (Engagement) and non-customers (Growth). Lead or input into ongoing customer research (quant and qual). These insights will help give directions to product and business teams on challenges and new opportunities within the business
  • Develop product marketing value proposition and messaging based on insights and data
  • Identify and recommend marketing opportunities, automation and measurement that must be built into product development
  • Document how our products work, what the user experience is like, what can go wrong
  • Equip front line teams (marketing, operations, and customer support) with product training and product communications
  • Manage go-to-market for new features and products. This includes product launch in partnership with various cross functional teams and driving product adoption among customers
  • Measure product and marketing success to recommend iterations and improvements needed to gain better market adoption
  • Maintain close relationships with cross-functional teams including product managers, product designers, regional marketing (performance, brand, social, PR, etc), country marketing teams, operations and customer support to drive the execution of product launches, product iteration and ongoing usage of key products

Requirements:
  • Bachelor's degree
  • 8+ years as a product marketer, with prior experience in marketing, product management and/or management consulting
  • Experience in early stage tech and working with global direct sales and channel enablement teams is a plus
  • Thorough understanding of the sales process and how best to support sales teams and equip them for success
  • Proven track record of creating vertical/industry-specific messaging and content
  • Gifted storyteller who can succinctly and persuasively communicate complex ideas
  • Analytical yet creative thinker who has a passion for acquiring and making decisions on actionable data
  • Ability to manage multiple work streams, loves to problem-solve, and can efficiently guide a collaborative process
  • Experience presenting to c-suite and executives

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