Join our stellar marketing team, where creativity and understanding of the growing fintech market will bring you amongst the most talented team.
Be ready to take on the challenge, make big impact & be part of the drivers of Indonesia's financial inclusion.
Job Description
- Create and define OVO’s brand strategy, including positioning, brand architecture and value proposition
- Responsible for driving brand awareness, consideration, preference and loyalty through a whole host of brand marketing initiatives
- Develop a distinctive brand voice for OVO, ensuring consistency across all collaterals and touch points
- Manage creative agencies and in-house creative teams to deliver the most insightful and creative work possible
- Write immaculate creative briefs, bringing them to life for the creative teams.
- Build this capability across the marketing organization.
- Build and manage a brand messaging calendar through the year, ensuring a carefully-designed sequence of themes that reinforce what the brand stands for
- Set and track long-term metrics and indicators for OVO’s brand health
Minimum Qualifications
Requirements:
- Bachelor’s degree from a top tier international university
- Expert knowledge of brand marketing, marketing strategy and planning
- Should have been in a leadership / team management role for 3-4 years
- 8 or more years marketing experience using broad marketing mix
- Have at least 7 years strategic brand planning experience
- Have at least 7 years creative agency experience