Digital Marketing Associate


Digital Marketing Associate

Marketing |  Dallas, TX


About the Company:

A leading talent acquisition consultant agency is seeking a driven and well-experienced digital marketing associate to join its team. The agency focuses on providing consultative services and partnerships to attract talented candidates.

Job Description:

The Digital Marketing Associate will be responsible for the sensory package and positioning strategy of the agency through various mediums. In addition, the Digital Marketing Associate will support the design, analysis and execution of marketing programs, expanding the online presence of the agency’s brand and supporting business operations and growth with coordinate campaigns that drive growth.

Responsibilities:

  • Lead the execution of the digital marketing strategy and related campaigns to build awareness and customer engagement
  • Support marketing efforts in delivering successful inbound campaigns
  • Proactive manage, test, improve and measure inbound marketing performance
  • Devise strategies to drive online traffic to the company website
  • Track conversion rates and make improvements to online presence to enhance conversion opportunities
  • Ensure consistent tracking and tagging across all digital channels
  • Manage and execute marketing automation campaigns
  • Create landing pages, workflows, blog content
  • Implement SEO strategies
  • Manage and promote content across various mediums
  • Develop and coordinate the distribution of social media schedule and plan
  • Understand and utilize digital experiences - such as SEO
  • Compile weekly marketing reports

Qualifications

  • 1 - 3 years of experience in SEO or inbound marketing
  • Experience with marketing automation tools (Pardot, HubSpot, Marketo is a plus)
  • Ability to write original content
  • Experience with paid search on platforms such as AdWords, Facebook, Twitter and other retargeting programs
  • Extremely organized and great at prioritizing and managing deadlines
  • Knowledge of Google Analytics, Google AdWords, moz.com, and HubSpot Inbound Marketing
  • Excellent written, interpersonal, communication and public speaking skills
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