Social Media Lead

Why OppLoans? 
  • OppLoans is a socially-responsible, profitable FinTech company that has grown 2000% over the last 3 years, and is backed by a global investment firm with $106 billion AUM. 
  • Recent accolades include being named 1 of the fastest-growing companies in the USA by Inc. Magazine’s list of 500, 3rd fastest-growing startup by Built In Chicago, and 6th best company to work for by Glassdoor. 
  • Customers love our product! We have been widely recognized as having the best customer experience in the industry. See what our borrowers are saying on Google and the BBB! 
  • Employees love working here. We have an entrepreneurial and dynamic startup culture that also cares for our employees. Check out our Glassdoor reviews!

The Opportunity
  • We are looking for a highly experienced Social Media Lead who will be responsible for managing social media projects, research, content development, design and execution. The Social Media Lead will be responsible for owning and maintaining content on social media channels, generating and executing new ideas, and reporting and analyzing results and KPIs.
  • This full-time position requires the ability to enact and standardize social media content like memes, posts, promotions, video, audience engagement and more for all social media channels including Facebook, Twitter, YouTube and Instagram. This is an exceptional opportunity for someone intellectually curious, socially adventurous and action-oriented. If you want to roll up your sleeves and make a powerful, fun and engaging statement online, we want to hear from you.  
Our Ideal Candidate: 
  • You have experience managing every aspect of large social media campaigns, from ideation to execution and tracking.
  • You are digitally fluent and have a passion for communication, storytelling, and engaging with others! You are excited to be the social media voice of OppLoans and cannot wait to get creative with our media platforms.
  • You are passionate about optimizing existing content for social and generating new content and ideas specifically for social channels.
  • You have extensive experience successfully creating deliverables that support the execution of social media strategies.
  • You have a proven track record of driving results and outcomes tied directly to social media actions and campaigns.

Your Responsibilities:
  • Monitor, analyze and report competitive marketing campaigns. Monitor account performance daily and establish KPIs for each account to monitor and report on.
  • Manage OppLoans’ social channels including, Twitter, Facebook, Instagram, and YouTube, etc. Use social monitoring tools to create actionable next steps based on data. Experiment and optimize our channels. Report KPIs that measure the effectiveness of social media campaigns
  • Delight our community with prompt, fun, clever, and helpful responses to all their questions
  • Develop goals and benchmark criteria to measure the effectiveness of social media programs and implement improvements as needed
  • Serve as social media copywriter for the OppLoans brand.
  • Build and sustain brand conversations across various social media channels as well as manage and protect brand perceptions online. In short – write, edit, post and proof content and copy daily. Be responsible for day-to-day management of all OppLoans social media initiatives.
Your Experience:
  • Bachelor’s degree or equivalent and or experience specializing in marketing, public relations, journalism, communications or related field.
  • You are familiar with social media performance tools and are comfortable with metrics commonly used to measure digital marketing campaigns.
  • 5+ years of social media experience, including a track record of building and sustaining brand conversations across various social media channels, and managing every aspect of large social media campaigns.
  • Must have social media management experience and understand the unique editorial value of each social media platform. Keen sense of awareness within the internet culture with a strong understanding of the digital marketing environment, including web, mobile, media and advertising.
  • Expertise in social media best practices and trends. You use social media for both personal and professional life (notably Twitter, Facebook, LinkedIn, Google+, Pinterest, and Instagram).

Preferred Experience:
  • Strong analytical skills and a passion for uncovering what makes content successful and building on it.
  • Strategic and creative thinker who can bring fresh ideas to a rapidly growing business and changing industry.
  • Thorough understanding of the digital/social universe and the ability to tap into emerging trends, platforms and technologies.
  • You have a solid understanding of analytics, measuring and interpreting key campaign metrics.
  • Fully stocked kitchen with healthy snacks & drinks available. 
  • Subsidized daily lunches. 
  • CTA & Metra benefit program. 
  • Free gym membership. 
  • Free shuttle passes to Metra stations. 
  • Casual dress policy. 
  • Discounted Divvy memberships. 
  • 401(k) match program. 
  • Free OppLoans apparel. 
  • Competitive salary and benefits package. 
  • Fun, fast-paced work environment. 
  • Employee and peer recognition program. 
  • Opportunities to donate to charity. 
  • Dynamic start-up culture and environment. 
  • Ability to make an immediate impact in a growth stage company. 
  • Free health benefit options. 
  • Intramural sports leagues. 
  • Weekly office events (happy hours, massages, game nights, yoga, catered breakfasts, etc.) 
  • Dual monitors and stand-up work stations. 
  • Convenient downtown Chicago office located in the heart of the city. 
  • Awesome panoramic office view of Millennium Park and Lake Michigan, with roof top access. 
  • Equal opportunity employer. 

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