Senior Brand Strategist
At Observatory, we believe that great creativity comes from collaboration and culture. Observatory is looking for a Senior Brand Strategist who is able to deliver key insights and brand ideas that help Observatory and its innovative clients live up to our mission, to advance the nature of brand storytelling.
We are looking for an individual with a creative and entrepreneurial drive, a passion for pop culture and entertainment, radical audience empathy, and a mind for mining insights to help build brand stories.
Qualified candidates will be able to effectively assist on multiple projects at a time. This person will also be responsible for not only investigating and marrying consumer, category and cultural insights with marketing objectives to create brand stories and campaign strategies but will also be a key member of the team throughout all phases of a project/campaign—from consumer understanding & strategic planning to idea development & execution.
The ideal candidate will demonstrate an insatiable appetite for information: burgeoning cultural movements, popular culture, subcultures, emerging platforms, social & premium content, talent & influencers, and everything in between. This person should demonstrate a strong ability to observe and interpret information in order to uncover and clearly communicate actionable insights that create value for our clients.
Responsibilities:
• Generate insights and lay the foundation for brand storytelling
• Develop brand briefs to inspire consumer-led, culturally impactful, idea-centric strategies
• Collaborate with creative directors to drive brand ideas and creative teams to shape creative work
• Work with brand lead(s) to define and meet client expectations and KPIs for projects
• Help create and present audience intelligence and trend reports
• Collaborate with brand, creative, and production teams during various phases of a project
• Stay curious and up-to-date with the latest cultural trends, strategy tactics and industry news
Desired Skills:
• 5-7 years in marketing with a strong understanding of strategy and creative development
• Experience working on entertainment brands and/or non-traditional marketing at an agency is preferred
• Strong understanding of the trends shaping consumer behavior today and, in the future,
• Ability to balance priorities and work independently, under deadlines in a fast-paced environment
• Excellent written, verbal and presentation skills with acute attention to detail
• Strong organizational, interpersonal, and project management skills
• Open to travel as necessary
About Observatory:
Observatory is a full-service marketing agency based in Los Angeles and New York City. Formerly known as CAA Marketing, Observatory was formed in October 2017 when The Stagwell Group, purchased a majority stake in CAA Marketing from Creative Artists Agency. Known for its Cannes Grand Prix winning work with Chipotle and Emmy award winning work with Dolby, Observatory boasts some of the worlds’ leading and challenger brands in its portfolio of clients.
Equal Opportunity Employer:
Observatory is an Equal Opportunity Employer, we value diversity and many different voices in the room. All employment, hiring and promotion, is decided solely on the basis of qualifications, merit and business needs.