advertising & Marketing
Marketing
New Serenity L.L.C., 4th Avenue South, Moorhead, MN, USA
$19.00/hour
Knowledge:
English Language -
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Communications and Media -
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Administration and Management -
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Sales and Marketing -
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and Personal Service -
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Computers and Electronics -
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Production and Processing -
Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
Clerical -
Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
Telecommunications -
Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
Skills:
Basic Skills
Active Learning-
Understanding the implications of new information for both current and future problem-solving and decision-making.
Active Listening-
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical Thinking-
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Learning Strategies-
Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
Mathematics-
Using mathematics to solve problems.
Monitoring-
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Reading Comprehension-
Understanding written sentences and paragraphs in work related documents.
Science -
Using scientific rules and methods to solve problems.
Speaking-
Talking to others to convey information effectively.
Writing-
Communicating effectively in writing as appropriate for the needs of the audience.
Social Skills
Coordination-
Adjusting actions in relation to others' actions.
Instructing-
Teaching others how to do something.
Negotiation-
Bringing others together and trying to reconcile differences.
Persuasion-
Persuading others to change their minds or behavior.
Service Orientation-
Actively looking for ways to help people.
Social Perceptiveness-
Being aware of others' reactions and understanding why they react as they do.
Complex Problem Solving Skills
Complex Problem Solving-
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Technical Skills
Equipment Maintenance -
Performing routine maintenance on equipment and determining when and what kind of maintenance is needed.
Equipment Selection -
Determining the kind of tools and equipment needed to do a job.
Installation -
Installing equipment, machines, wiring, or programs to meet specifications.
Operation and Control -
Controlling operations of equipment or systems.
Operation Monitoring -
Watching gauges, dials, or other indicators to make sure a machine is working properly.
Operations Analysis-
Analyzing needs and product requirements to create a design.
Programming -
Writing computer programs for various purposes.
Quality Control Analysis -
Conducting tests and inspections of products, services, or processes to evaluate quality or performance.
Repairing -
Repairing machines or systems using the needed tools.
Technology Design -
Generating or adapting equipment and technology to serve user needs.
Troubleshooting -
Determining causes of operating errors and deciding what to do about it.
Systems Skills
Judgment and Decision Making-
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Systems Analysis-
Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Systems Evaluation-
Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Resource Management Skills
Management of Financial Resources-
Determining how money will be spent to get the work done, and accounting for these expenditures.
Management of Material Resources -
Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work.
Management of Personnel Resources-
Motivating, developing, and directing people as they work, identifying the best people for the job.
Time Management-
Managing one's own time and the time of others.
Work Context
Body Positioning
Spend Time Sitting
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
Communication
Contact With Others
Electronic Mail
Face-to-Face Discussions
Letters and Memos
Telephone
Environmental Conditions
Sounds, Noise Levels Are Distracting or Uncomfortable
Impact of Decisions
Frequency of Decision Making
Impact of Decisions on Co-workers or Company Results
Routine versus Challenging Work
Importance of Being Exact or Accurate
Structured versus Unstructured Work
Pace and Scheduling
Time Pressure
Responsibility for Others
Responsibility for Outcomes and Results
Role Relationships
Coordinate or Lead Others
Deal With External Customers
Work With Work Group or Team
Work Setting
Indoors, Environmentally Controlled
Tasks
Prepare budgets and submit estimates for program costs as part of campaign plan development.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
Assist with annual budget development.
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
Prepare and negotiate advertising and sales contracts.
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.
Gather and organize information to plan advertising campaigns.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Confer with clients to provide marketing or technical advice.
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Plan and execute advertising policies and strategies for organizations.
Direct and coordinate product research and development.
Represent company at trade association meetings to promote products.
Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
Activities
Communicating with Persons Outside Organization
Make presentations
Thinking Creatively
Design advertising layouts
Write advertising copy
Write sales or informational speeches
Making Decisions and Solving Problems
Getting Information
Access media advertising services
Communicating with Supervisors, Peers, or Subordinates
Conduct or attend staff meetings
Consult with managerial or supervisory personnel
Interacting With Computers
Establishing and Maintaining Interpersonal Relationships
Performing for or Working Directly with the Public
Provide customer service
Organizing, Planning, and Prioritizing Work
Updating and Using Relevant Knowledge
Learn trends in world trade
Use project management techniques
Use public speaking techniques
Use research methodology procedures within manufacturing or commerce
Scheduling Work and Activities
Developing Objectives and Strategies
Develop advertising strategy
Develop policies, procedures, methods, or standards
Develop pricing strategy
Write business project or bid proposals
Processing Information
Interpreting the Meaning of Information for Others
Discuss advertising strategies
Explain products to customer representatives
Identifying Objects, Actions, and Events
Documenting/Recording Information
Selling or Influencing Others
Sell products through advertising
Solicit support from officials or public
Developing and Building Teams
Estimating the Quantifiable Characteristics of Products, Events, or Information
Coordinating the Work and Activities of Others
Direct and coordinate activities of workers or staff
Oversee execution of organizational or program policies
Tools and Technology
Tools
Desktop computers
Desktop computers
Notebook computers
Notebook computers
Personal computers
Personal computers
Personal digital assistant PDAs or organizers
Personal digital assistants PDA
Scanners
Scanners
Technology
Analytical or scientific software
Business analysis software
Media Professional software
Mediamix software
Relex Weibull
Data base user interface and query software
Database software
Microsoft Access
Desktop publishing software
Adobe Systems Adobe PageMaker
Desktop publishing software
Quark software
Graphics or photo imaging software
Adobe Systems Adobe Illustrator
Adobe Systems Adobe Photoshop software
Graphics software
Project management software
Atlas OnePoint software
Brainworks software
Component Science WebPlanner
FlowMaster software
Marketing Pilot software
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