Senior Marketing Manager, Demand Generation

Netsertive is looking for a detail-oriented Senior Marketing Manager, Demand Generation to join our growing Marketing team. This individual will own strategic campaign development and execution to acquire new customers and expand within existing accounts. This role reports to the Director of Demand Generation and will frequently work in a leadership capacity across the Marketing team and other departments to achieve success.

Responsibilities:
  • Manage all outbound marketing activities including email, PPC, trade shows, and webinars to increase leads, MQLs, SQLs and closed-won opportunities within our ideal customer profile accounts
  • Plan and execute Account-Based Marketing campaigns that align sales goals and content needs at each stage of the sales funnel, and attributable campaign execution
  • Collaborate with the Marketing and Sales teams to design a comprehensive, omnichannel content strategy and campaign calendar to drive awareness and new opportunities
  • Create impactful nurture programs to accelerate pipeline
  • Regularly manage and review performance metrics with the Marketing team and key stakeholders, including leads and marketing ROI by campaign, channel, and source
  • Optimize Netsertive’s digital channels for conversion
  • Design strategies to positively influence the growth of customer revenue through increased retention, upselling, and account upgrades
  • Create and optimize campaigns, workflows, emails, and landing pages within HubSpot and Salesforce
  • Effectively tell the Netsertive story to the market and stay up-to-date on industry trends

Experience:
  • 6+ years of experience in a B2B marketing role
  • BA/BS degree or equivalent work experience
  • A work style that takes a meticulous approach to campaign planning and execution with a passion for detail and accuracy
  • Proven track record of success generating revenue through inbound and outbound marketing in close collaboration with sales teams
  • Ability to guide content creation and edit copy to align with a brand strategy and persona-based campaign goals
  • Excellent communicator and creative thinker with a passion for using data to inform decisions
  • Deep experience running campaigns on enterprise marketing and sales systems like HubSpot or Marketo, Salesforce, and Outreach

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