Field Marketing Manager


COMPANY DESCRIPTION


Neo4j is the leading graph database platform. The Neo4j Graph Platform helps organizations make sense of their data by revealing how people, processes, locations and systems are interrelated. This connections-first approach powers applications tackling artificial intelligence, fraud detection, real-time recommendations and master data. The company boasts the world’s largest dedicated investment in graph technology, has amassed more than 20 million downloads and has a huge developer community deploying graph applications around the globe. 



JOB DESCRIPTION


What You'll Do

Driving revenue in the East is key to meeting our aggressive revenue goals in 2019. In order to do this, we need an East Field Marketing Manager that can develop highly impactful marketing strategies and demand generation programs that have a direct impact upon regional lead and revenue goals. This person will forge strong relationships with the Neo4j East regional sales team.

Responsibilities

>Responsible for developing the east field marketing strategy and execution plans, including the east digital, partner, and event strategy to drive leads, opportunities, deals.

>Accountable for the execution and optimization of the marketing mix to deliver the key performance indicators and targets including MQL’s and SAL’s. 

>Engage and work collaboratively with all marketing functions to plan and implement lead generation programs.

>Define and execute on east region digital demand generation programs that are both vertically and horizontally solution-focused. 

>Define and execute  Neo4j events, roadshows, trainings and 3rd party conferences.

>Develop and expand engagement within the region with Channel Partners such as joint marketing efforts to support demand generation.

>Engage local sales team to ensure alignment on marketing initiatives.

> Continuously analyze program effectiveness to optimize execution, efficiency, and results.

> Partner closely with Sales Development to get feedback on programs as well as support and ensure timely and effective program follow-up.


Who You'll Work With

You will be a member of the Americas Marketing team in the United States.   The team is responsible for driving the highest quality lead generation programs that take customers and prospects through their buyers’ journey using all activities in the marketing mix including digital, partner and event programs. 

As the person responsible for managing field marketing in the east you will drive pipeline growth by developing and executing on a quarterly marketing plan based on approved budgets including recommendations for digital programs, industry specific regional activities, local events, and determining what demand generation content needs will drive business results for the region. This position requires significant cross-functional collaboration. You will be required to:

Partner with the product marketing team, creative / writing / social team, partner marketing, SDR’s, and local Neo4j sales executives to support our business goals and outcomes.

Work with sales leadership and Account Executives to solidify the priorities in each region and create and execute on lead generation programs that support those priorities. 

Work with the Americas team to ensure that logistics for Neo4j’s annual user conference GraphConnect 2019 are properly managed.

Work with Americas Marketing, Sales and Marketing leadership and East Account Executives to ensure that plans and activities are measured and communicated in a consistent manner.


Who You Are

At least 5 years of experience in Field Marketing developing and executing on digital programs and events.  

Experience creating digital demand generation programs including but not limited to: Content Syndication, Webinars, Social platform demand generation (LinkedIn, Facebook, etc) and an understanding of PPC and SEO marketing.  

Proven ability to plan, organize, and execute both third party events as well as custom company events both large (user conference) and small (executive thought leadership dinner, ½ day seminars, etc.). 

Bachelors degree, MBA preferred

Strong analytical and problem-solving skills

Goal oriented, self-starter, able to work independently, but also a team player

Proactive learner and creative problem solver who enjoys being in a fast-paced environment

Strong project and task-management skills

Organized in running projects from end to end 

Focused on exceeding sales expectations

Ability to analyze a situation, define key objectives, and recommend action plans

Ability to work at both strategic and tactical levels

Strong ability to work cross functionally across marketing, sales and field engineers

Organization of budget and investments that maximize ROI

Marketo and Salesforce skills a plus 

Ability to travel 25% for events, planning meetings and to support activities in the marketing mix.




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