Key Characteristics:
mySidewalk’s next content marketing specialist is an inquisitive storyteller with a customer-first mindset. This person can dive into new topics without hesitation and is comfortable building stories around intangible items in a fast-paced environment. With strong critical thinking skills, attention to detail, and project management, this person packages and promotes stories that resonate with big customer problems.
The kind of problems you’ll help us solve:
- How might we drive sales velocity and customer success with storytelling?
- How might our content supplement the buyer’s and customer’s journey?
- How might we package content to further our differentiating factors?
How you’ll solve those problems:
- Develop customer-centric positioning around big customer challenges that drives sales and customer velocity
- Collaborate with our customer and solution teams to understand key customer challenges and how mySidewalk helps them overcome key challenges
- Craft content around solution line positioning that aligns with each solution area’s key business needs (ex. Days to close, bookings targets, etc.)
- Develop a process for curating key customer stories and challenges in order to build an editorial calendar and content.
- Create content to help prospects and customers navigate the buyer’s journey
- Identify, research and coordinate a variety of engaging content ( ex. blogs, webinars, videos, white papers, etc.) with specific goals in moving the buyer through our sales process
- Align previous content and revamp marketing material for maximum impact in today’s buyer’s journey
- Promote content through a variety of channels (ex. email, social media, website) to maximize our sales goals and the content itself
- Develop key metrics for tracking content against the buyer’s journey
You’ll help us solve those problems if you:
- Have excellent communication skills, including the ability to distill information across different business areas
- Are a strategic thinker with the ability to establish connections and break down conclusions into key message points
- Thrive in ambiguity and find a way to drive home results
- A strong writer whose stories consistently solve customer challenges
- Experience creating content deliverables or calendars
- Experience influencing key business stakeholders around the needs of the product or customer
- 2-4 years of marketing, copy editing or copy writing preferred but not required