Hi there, this is Jaleh, the CEO of Mutiny.
For decades traditional B2B companies have relied on sales to personalize their message for each customer, helping them communicate with empathy and clarity. As customer interactions have shifted online due to SaaS and changing consumer behavior, we have failed to adapt our online experiences. Virtually every B2B website displays the same generic content to all people. Today, over 99% of B2B customers bounce when they visit a website because they didn’t immediately find what they were looking for.
Mutiny is creating a new product category to help companies personalize their online buying experience for each customer. Our starting point is helping SaaS companies personalize their website. Our ambition is to ultimately help every company in the world personalize their entire buying experience from website to ads to emails.
Mutiny was born out of our own experience. I led marketing at Gusto from ~10 to 500 employees. As we scaled our customers, I learned that while our product was great for many different businesses, the same marketing messages did not resonate across the board. Personalization helped our users understand why we were great for them, but doing so required many engineers, data scientists and analysts.
Nikhil (my co-founder) and I started Mutiny to help every company that wants to provide a better user experience and grow faster, but lacks the technical expertise to do so. We were featured by TechCrunch Disrupt
as one of the most innovative companies in 2019 and were ranked #1 product of the day by Product Hunt
. We are backed by some of the best seed investors in the valley including Y Combinator, growth and engineering leaders from Slack, Google, Facebook, Square, Yelp and Salesforce, and Cowboy Ventures and Uncork Capital (backers of Postmates, Intercom, Sendgrid and Eventbrite).
Before I tell you about the job, I want you to understand our culture.
Nikhil and I started Mutiny by first codifying what type of company and culture we wanted to build. These values define how we approach our work every single day:
- Work should feel like play
- Faster always wins
- Stir the post, regularly
- Do the right thing when no one’s watching
- All hands on deck
We also believe in balanced teams, which is why we have maintained a 50% male to female ratio in our investors and are committed to maintaining diversity of gender, ethnicity and thinking in our team as we scale.
But enough about us, let’s talk about you and what you’d be doing at Mutiny.
Title: Master storyteller (content and product marketer)
The role, in a nutshell:
We are looking for a storyteller who loves marketing and writing. Personalization is new and few people know how to transition from generic content to personalized experiences that immediately resonate. You will partner closely with our CEO to build Mutiny as the #1 publication on personalization and modern growth marketing
. From our stance on b2b marketing, to personalization best practices playbooks
and case studies
, to managing our social media presence and eventually our own podcast show and books -- your content will inspire hundreds of thousands of marketers around the globe to create compelling personalized experiences for their customers.
What you’ll do at Mutiny:
- Write content that educates and entertains. You will spend a relatively large portion of your time either creating content from scratch or working with our CEO, customers and other team members to craft a story.
- Build a content program that helps millions of growth marketers discover Mutiny and learn how to apply personalization, including blog posts on personalization and growth best practices, case studies, in depth guides, podcast series and much more!
- Help new customers understand how Mutiny can help them by creating product marketing assets such as product videos, website content, ads and sales enablement materials.
- Collaborate with our product and CX team to scale our onboarding and customer success program by publishing help articles and bringing our playbooks in-app.
- Be an ambassador for our brand and company values, including making sure that our in-app content is on brand -- clear, spicy, uncomplicated.
- Since we are a small team, you will also play a big role in PR, social media, and communities. We’ll make sure you have enough focus in a given quarter to accomplish big things, but you can definitely expect a good amount of diversity and learning new skills.
- Stay on top of the latest and greatest in website user experience and personalization across b2c and b2b. Bring those ideas back to our customers and product team to implement.
- Take risks! This role is a hybrid of product and content marketing with a wide scope of impact. Have fun. Try new things. Stand out!
What we are looking for:
- 4+ years of product or content marketing
- Someone who loves writing and is extremely good at editing and crafting stories. If it takes a lot of energy and focus for you to sit down and write something compelling, you probably won’t be happy in this role.
- A writing style that is clear and concise, and has humor and spice ;) We want Mutiny content to be fun and engaging -- whether it’s a blog post, a data report or a podcast.
- A creative thinker who is quick on their feet and can pull things together in a scrappy way. We are a small team that moves fast so you’ll need to be a self-starter.
- Strong execution and project management skills. Can stay organized and keep the trains running on time to hit goals.
- A willingness to learn about the technical/analytical side of acquisition/SEO. We are willing to teach you if you are excited to learn.
- Genuine empathy for the art of marketing and growth.
- An exceptionally high performance bar for oneself and everyone on the team. Unafraid to communicate what’s working and what needs to change.
- Someone who is energized by ambiguity and can create structure in a dynamic, fast-paced environment.
- A kind human who wants to build an extraordinary product, culture and brand.
- Someone who is unafraid to experiment because they know that if you shoot for the stars the worst that can happen is you will land on the moon.