Business Analyst

 
Position Overview 
The Business Analyst resource is responsible for maintaining and aiding in the marketing data operation processes. This Position works to ensure our clients realize the maximum return on their investment and understand how to use the MSIGHTS Platform to drive marketing decisions. The ideal candidate will be a general problem solver who is excited about investigations. This role interacts with each business component from the client, marketing agencies, vendors, development team, etc. A Business Analyst will need to multi-task and possess the flexibility to work in a dynamic, fast-paced environment with rapid technology changes and complex customer demands. This position requires a great capacity to take initiative and the ability to learn quickly to become an expert in data workflow integration into the MSIGHTS platform and its different modules.
  
Responsibilities
  • Primary functions may include user training, support case management, client relationship management/support, data report QA and coordination with Technology for project development, management, and implementation. 
  • Operate and provide maintenance on tools to access/download data from different digital sources. 
  • Work with operations team to execute client projects as well as new products and features 
  • Develop a complete understanding of all different marketing data sources that feed the MSIGHTS platform. 
  • Ensure marketing performance data is delivered accurately and on time. 
  • Proactively work with technology to ensure a successful process of data operations. 
  • Develop internal work plans for continuous improvement to outline the critical success factors and metrics. 
  • Perform ad hoc data analysis, research, and QA as required to ensure data integrity and resolve existing or potential data issues. 
  • Identify value-added processes and areas of improvement based on client feedback and translate those into actionable steps for development and implementation 
  
Qualifications
  • Exceptional ability to go through our internal training sessions and learn the MSIGHTS Platform from a user and marketer’s perspective. 
  • Strong communications skills, both written and verbal, and the ability to work well with an internal team. 
  • Must be detail oriented, committed to quality, and client-focused, all while being flexible and entrepreneurial in a fast-paced international work environment. 
  • Exceptional project management, analytical and problem-solving skills, and experience applying these skills to resolve application design considerations and client business issues. 
  • A strong working knowledge of MS Office (Excel, Word, and PowerPoint) is essential. An ability to quickly learn software programs is a major plus. 
  • Bachelor’s Degree or equivalent. 

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