SEO Specialist

About Modus
Modus Capital is an early to mid-stage ecosystem development fund that focuses on entrepreneurial ecosystem development in frontier markets by connecting them with developed markets providing cross border deal-flow, capital flows, and knowledge transfer. Our focus is the creation of new technologies to alleviate consumer and business pain points and application of technology value-added for small-to-medium enterprises. Modus’ expertise lies in growing businesses by providing holistic operational support - something that we have developed, executed, and mastered over the past 5 years.

The Role
The SEO Specialist will be responsible for various internet marketing activities, including organic search campaign development, search engine optimization, on-page optimization, content development, technical SEO changes, link building, performance analysis and keyword reporting.
He/She must possess exceptional hands-on technical SEO knowledge. In this role, you will own all of the SEO efforts for a company. SEO Specialists must have superior analytical, problem-solving, organizational and time management skills as they will be expected to work remote.

Key Responsibilities:
  • Set and execute strategies to improve the organic rankings and search traffic
  • On-site optimization related to page titles, URLs, redirects, internal link structures, SEO Copy Editing, sitemaps review/maintenance
  • Keyword research to identify and discover new targeting keywords and explore content strategy
  • Monitor, track, and analyze ranking performance on an ongoing basis, and optimize SEO campaigns as necessary
  • Develop and implement a backlink strategy
  • Write content for onsite and backlink SEO efforts as needed
  • Day-to-day execution of organic search engine campaigns including keyword research competitive research, content optimization, outreach strategy, and site architecture improvements
  • Produce technical audits as needed and execute on-page optimizations

Qualifications:
  • 5+ years experience in search engine optimization
  • Strong writing ability, with the ability to produce content that will be useful for SEO efforts
  • Extreme attention to detail and self-motivation
  • Data-driven mindset
  • Ability to communicate well and thrive in an all-remote setting
  • Excellent time management skills
  • Been through at least one major Google algorithm change
  • Tactical/Technical implementation experience
  • Knowledge of Google Analytics and Google Search Console tools
  • Experience working with technical SEO tools such as Screaming Frog, SEMRush, and Moz
  • Experience setting up, optimizing, and creating an internal site search strategy
  • Understanding of HTML and CSS
  • Bachelor degree in Marketing, Business or other related field preferred

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