Digital Advertising Strategist

  • $60,000.00 - $75,000.00/year
  • Job responsibilities
    • Run digital ads campaigns from start to finish: budget campaigns, write content, lead designers on creative, optimize pages for conversions, implement & test ad campaigns on multiple platforms, and optimize campaign toward client goals
    • Analyze metrics and report back to clients on direct donate, email acquisition and persuasion performance, best practices, test results, and next steps
    • Serve as the day-to-day contact with clients. Take part in brainstorms, team meetings, conference calls, etc.
    • Develop campaign content calendars, budgets and goals for clients
    • A/B test everything you do — content, design, targeting, landing page, etc.
    • Supervise junior staff and delegate work as appropriate

    Qualifications
    • > 2 years working on advertising campaigns with major platforms (Facebook, Twitter, Adwords, Reddit, etc.)
    • 2 years experience working with Facebook Business Manager
    • Demonstrated commitment to progressive politics
    • Project management skills stays on top of multiple projects, anticipates obstacles, engages the appropriate team members when necessary, receives goals and sets up processes to achieve them
    • Attention to detail and organization while managing tight deadlines and multiple projects
    • Able to work extended hours when needed. Comfortable being available for urgent client requests outside of normal business hours

    Strongly preferred but not required
    • Agency experience
    • Knowledge of basic HTML and CSS for landing page templating
    • Knowledge of different CRMs to run acquisition campaigns into (BSD, Action Network, NationBuilder, etc.)

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