Digital Advertising Coordinator

  • $45,000.00 - $60,000.00/year
  • Job responsibilities

    • Runs ad campaigns and supports ads team: takes first pass at writing content, reviews (spell check, policy check) staff content, coordinates with other Middle Seat departments to make product pieces are moving forward for ad campaigns, gathers and compiles data for reports
    • Sets up and reviews ad campaigns – on all platforms (Facebook, LinkedIn) and begins to think strategically about campaign goals
    • Begins to learn best practices for direct donate, acquisition and persuasion campaigns; learns which tests to run and how to read results; begins thinking about ads campaigns as they integrate into an entire digital program and into an organization’s mission; and begins to give strategic feedback and ideas
    • Assists with A/B testing everything —  content, design, targeting, landing page, etc.

    Qualifications

    • Interest in working on advertising campaigns in major platforms (Facebook, Twitter, Adwords, Trade Desk, etc.)
    • Demonstrated commitment to progressive politics
    • Attention to detail and organization while managing tight deadlines and multiple projects
    • Project management skills reliably stays on top of multiple projects, anticipates obstacles, engages the appropriate team members when necessary, receives goals and sets up processes to achieve them
    • Responsible & proactive with assigned tasks - completes tasks on time or ahead of their due date. Consistently looks for opportunities to better campaigns with ideas and has a can-do and creative approach to client work
    • Able to work extended hours when needed. Comfortable being available for urgent client requests outside of normal business hours

    Strongly preferred but not required

    • Agency or campaign experience
    • Past experience working in digital ads
    • Knowledge of different CRMs (Action Kit, BSD, Action Network, NGP, etc.)

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