Digital Strategy Manager
- Digital
- 100 Painters Mill Road, Owings Mills, MD, USA
MGH, a full-service marketing communications agency, is currently seeking a Digital Strategy Manager to develop and lead integrated digital media campaigns across a broad range of clients. This position requires 3-5 years of experience in digital marketing including: SEM, shopping and display advertising. The ideal candidate will possess a strong balance of strategic thinking, outside-the-box creativity, and technical proficiency in a variety of digital platforms, as well as across multiscreen environments.
What You'll Do:
- Develop and manage online media campaigns across all digital marketing channels (SEM, shopping, display advertising etc.)
- Present campaign recommendations, optimizations and updates to clients
- Work with internal and external teams to ensure all online marketing efforts are effectively tracked and reportable
- Provide insights and analysis on all KPIs and performance metrics
- Work with client services teams to identify key opportunities with existing and prospective clients
- Provide strategic POVs on how digital can bring the most value to an integrated campaign
- Develop actionable insights from a wide variety of data sources and implement optimizations to improve client campaign performance
- Ongoing campaign management including:
- Managing monthly budgets daily to ensure goal pacing
- Recommending and implementing optimizations based on performance
- Creating, implementing and scheduling ads, and monitoring performance
- Compiling weekly/monthly reports with analysis and insights of campaign performance
- Communicating with internal departments and clients as the specialist in paid search
- Maintain an active awareness on new trends and growth within the digital marketing landscape
Knowledge/Skills/Abilities/Experience:
- Minimum of 3 years of experience with digital marketing including paid search, display, retargeting and shopping
- Experience managing paid search campaigns inclusive of set up, bid management and optimization
- Experience and understanding of e-commerce clients
- Experience with Google AdWords and Google Analytics required; Google AdWords certification and experience with Bing Ads is a plus
- Familiarity with SEO, social and email is a plus
- Flexibility to evolve to new processes
- Excellent client presentation, negotiation, and communication skills
- Strong math and analytical skills
- Proficiency in Microsoft Excel, Word and PowerPoint
- Effective time management and organizational skills, as well as strong attention to detail
Thanks for your interest in MGH, an Equal Opportunity Employer.