Paid Search Executive

MGH, a full-service marketing communications agency recognized as one of Ad Age’s 2019 Best Places to Work, is currently seeking a Paid Search Executive to develop and lead integrated digital media campaigns across a broad range of clients. This position requires 2+ years of experience in digital marketing including: SEM, shopping and display advertising. The ideal candidate will possess a strong balance of strategic thinking, outside-the-box creativity, and technical proficiency in a variety of digital platforms, as well as across multiscreen environments.

What You’ll Do:
  • Develop and manage online media campaigns across all digital marketing channels (SEM, shopping, display advertising etc.)
  • Present campaign recommendations, optimizations and updates to clients
  • Work with internal and external teams to ensure all online marketing efforts are effectively tracked and reportable
  • Provide insights and analysis on all KPIs and performance metrics
  • Work with client services teams to identify key opportunities with existing and prospective clients
  • Provide strategic POVs on how digital can bring the most value to an integrated campaign
  • Develop actionable insights from a wide variety of data sources and implement optimizations to improve client campaign performance
  • Ongoing campaign management including:
    • Managing monthly budgets daily to ensure goal pacing
    • Recommending and implementing optimizations based on performance
    • Creating, implementing and scheduling ads, and monitoring performance
    • Compiling weekly/monthly reports with analysis and insights of campaign performance
    • Communicating with internal departments and clients as the specialist in paid search
    • Maintain an active awareness on new trends and growth within the digital marketing landscape



Knowledge/Skills/Abilities/Experience:


  • Minimum of 2 years of experience with digital marketing including paid search, display, retargeting and shopping
  • Experience managing paid search campaigns inclusive of set up, writing ad copy, bid management and optimization
  • Strong math and analytical skills for managing budgets and spending plans
  • General understanding and campaign set up for YouTube a plus
  • Experience and understanding of e-commerce clients
  • Experience with Google AdWords and Google Analytics required; Google AdWords certification and experience with Bing Ads is a plus
  • Familiarity with SEO, social and email is a plus
  • Flexibility to evolve to new processes
  • Excellent client presentation, negotiation, and communication skills
  • Proficiency in Microsoft Excel, Word and PowerPoint
  • Effective time management and organizational skills, as well as strong attention to detail




Thanks for your interest in MGH, an Equal Opportunity Employer.

Want to apply later?

Type your email address below to receive a reminder

Apply to Job

ErrorRequired field
ErrorRequired field
ErrorRequired field
Error
Error
insert_drive_file
insert_drive_file
Error