Senior Marketing Content Writer

LoginRadius is seeking a Senior Marketing Content Writer to join our growing marketing team in Vancouver. Your role will be to develop and execute content marketing strategies. This is predominantly a writing position, with some additional management responsibilities.

Content Creation

  • Generate a range of creative, engaging content types, such as white papers, thought leadership articles, blogs, and website content, and infographics, while also staying focused on data-driven results
  • Work with the inbound marketing team to write copy for a new website
  • Maintain a consistent voice that reflects the company’s core values, but that can be adapted to different targeted verticals
  • Liaise with SEO, PPC, and conversion optimization team to ensure content is conversion-driven and advertising-friendly 

Content Management

  • Work with senior leadership to build and execute on a strategic content marketing roadmap
  • Create and plan editorial content and calendar 
  • Analyze competitor websites and establish content gaps
  • Attend regular marketing meetings to align content strategy with marketing initiatives
  • Establish and track content marketing metrics as they relate to company-wide goals
  • Help inbound marketing team with delivering content on a schedule, including marketing campaigns, landing pages, product messaging, webinars, and video scripts
  • Work closely with Sales and Customer Success to ensure they have a content pool that meets their needs
  • Develop tools and guidelines to help ensure consistency across all marketing communications, including a quality assurance process

What you bring to the table

  • 3-5 years of experience as a content writer, ideally in a B2B setting
  • Excellent verbal and written communication skills
  • Strong understanding of optimizing content for search engines and best practices for website content development
  • Ability to demonstrate conversion-driven results
  • Journalist-level research skills
  • Experience with Google Analytics
  • Ability to create and edit a range of documents, correcting any grammatical, typographical, or compositional errors
  • Demonstrated experience of optimizing underperforming content
  • Must have strong organizational and project management skills and attention to detail
  • Demonstrated ability to work independently and manage multiple projects and deadlines simultaneously with a sense of urgency
  • Ability to quickly adjust priorities to respond to pressing demands
  • Excellent computer skills
  • Bachelor’s degree in Journalism, Communication, English, or related field
  • An eye for design is an asset

At LoginRadius, you’ll get

  • Competitive compensation. We hire the best and make sure they’re paid accordingly
  • A fully-stocked kitchen with breakfast foods, healthy snacks, and treats, plus coffee, tea, and drinks on demand. We never want you to be hungry at work
  • Frequent catered lunches from delicious local eateries
  • Free monthly transit pass to ease your commute
  • Uber-fun company outings for team-building (check out our head office retreat to the Riviera Maya!)
  • Casual dress code. T-shirts, jeans, slippers, comfy blankets … it’s all good

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