Digital Marketing Associate

This role is required to work out of our Delray Beach, FL HQ.

Launch Potato is a South Florida-based Startup Studio, founded in 2014 with no external investment and a mission to build and scale digital brands. Most recently, a winner of the SFBJ Best Place to Work Award and named to the Inc. 5000 list (#609) for consistent revenue growth. Launch Potato is profitable with a portfolio of quickly growing digital brands that reach millions of consumers. 

While our headquarters is in vibrant downtown Delray Beach, Florida, we have a unique, international team distributed across several countries, and are a pioneering advocate of remote work

  • Work directly with the founding team, 4 Internet Execs who successfully developed and scaled double-digit million dollar online businesses from the ground up
  • Hands-on training & mentorship with unlimited career growth across departments and brands
  • Company-wide profit-sharing
  • Flexible paid time off policies including an additional ten paid holidays
  • Six weeks paid time off for maternity leave
  • Health insurance (stipend), dental insurance (100% covered)
  • Annual company retreats with the global team
  • High-performing, transparent, and respectful team culture (5.0 Glassdoor)
  • Dog-friendly workplace

Working at our Headquarters in Delray Beach, FL you’ll have an opportunity to spearhead digital marketing efforts for a business operating inside the Launch Potato umbrella. You will learn and build your experience from the ground floor which requires "Hustle," this is not a 9-5 job. Your success in this role and passion for fast-paced environments, marketing, consumer psychology, collaboration, and teamwork will help you become a solutions-oriented business leader.

  • Working closely with the Messaging Team to create exciting marketing messages, deploy and optimize emails, and analyze the impact on revenue to improve KPIs constantly
  • Developing creative, innovative new campaigns and promotions that engage members and keep them surprised and delighted every day, i.e., when they open their inbox, when they receive a push notification, and when they see an ad on social media
  • Hands-on learning to expand your skillset and responsibilities over time
  • Executing QA and end-to-end testing for all messaging campaigns; advocating for the consumer, testing proper rendering across all mobile devices, mail apps, and ISPs/domains for a fantastic customer experience
  • Driving and optimizing essential traffic and revenue metrics including CTR, open rates, incremental revenue lift, engagement and retention
  • Running reports and preparing analyses using our messaging platforms and Excel
  • Ensuring compliance while balancing exciting marketing promotions
  • Increasing revenue by testing new advertisers and placements
  • Working with our cross-functional team of designers, engineers, and the customer relationship team to drive email program development and on-site UI/UX enhancements

  • 1-3 years of hands-on experience in email marketing or online marketing
  • A passion and understanding of marketing analytics and strong technical aptitude
  • Strong business acumen and enthusiasm about identifying trends and marketing opportunities
  • Excellent Excel skills and ability to effectively present and communicate your analysis
  • A Results-driven approach with exceptional detail and knowledge around metrics, specifically A/B testing, KPI tracking, and ROI analysis
  • Bachelor’s degree (preferred: Business/Management) or equivalent experience
Extra points for:
  • Basic HTML skills
  • Experience in creative ideation and prototyping of innovative user experiences

Want to be part of a profitable, high-growth company? Apply now!

We are proud to be an Equal Employment Opportunity company. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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