Email Marketing Lead

ABOUT US
Lark is the world's largest A.I. healthcare provider, servicing more than a million patients suffering from, or at risk of, chronic disease with A.I. Nurses. We’re on a mission to improve people’s health and happiness through our digital health coach. We are the only A.I. nurse ever to become fully medically reimbursed to 100% replace a live nurse because we achieved equivalent health outcomes to live healthcare professionals - which allows for infinitely scalable healthcare. Since launch Lark has continued to receive awards and accolades for both our product, and our leadership.

✦Apple's Top 10 Apps in the World
Business Insider's most innovative companies in the world along with Uber and Snapchat
Biz Journal’s 100 Women of Influence

We are looking for a talented Email Marketer to join our growing team in Mountain View, CA, where you'll maintain the performance and health of customer email channel. 

ABOUT THE ROLE
What You’ll Do:
  • Work cross-functionally with product and creative teams on shared goals and intiatives
  • Develop new email lanes, and rebrand/update marketing email templates
  • Holistic campaign ownership, including: creative ideation, strategy, design, coding (HTML/CSS), audience segmentation (SQL), data personalization, program architecture, multivariate testing, experimentation, and post-mortem analysis 
  • Developing automated, multi-touch nurture programs for several audiences across the customer lifecycle, from onboarding and education to conversion and retention
  • Institute email quality scoring to maintain list hygiene, CAN-SPAM compliance, and follow best practices for deliverability

What You’ll Need: 
  • 3+ years in a similar role, ideally for a mobile and/or healthcare company
  • Experience working with young brands touching on multiple demographics and user profiles
  • Familiar with branching / logic within marketing flows (if/then segmentation); major plus for familiarity with tools we already use. 
  • Excellent written communication and copywriting skills
  • Experience designing and implementing A/B and multivariate tests
  • Experience implementing marketing automation, an understanding of event-based data model, and how it relates to marketing automation

JOIN US
Our team works with cutting edge tools and technology related to Artificial Intelligence and Machine Learning. We are using NLP to process millions of meals, and accelerometer data to compute activity and sleep amounts from users' phones. Our chat AI is the most sophisticated digital health engagement tool in the world. Join us and make it even better!

Lark is an Equal Opportunity Employer. Lark does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.


Want to apply later?

Type your email address below to receive a reminder

ErrorRequired field

Apply to Job

ErrorRequired field
ErrorRequired field
ErrorRequired field
Error
Error
insert_drive_file
insert_drive_file
ErrorRequired field
ErrorRequired field