Lark is the world's largest A.I. healthcare provider, helping more than a million people suffering from, or at risk of, chronic diseases like Diabetes and Obesity with A.I. Nurses. We’re on a mission to improve people’s health and happiness through our digital health coaching platform. We are the only A.I. nurse ever to become fully medically reimbursed to 100% replace a live nurse because we achieved equivalent health outcomes to live healthcare professionals - which allows for infinitely scalable healthcare. Since launch Lark has continued to receive awards and accolades for both our product, and our leadership.
✦Apple's Top 10 Apps in the World
✧Business Insider's "Most Innovative Companies in the World" along with Uber and Airbnb
✦Our CEO was named to Forbes Top 30 Under 30 as well as the "Top 10 Women in Tech" to watch
We are looking for a talented Email Marketer to take charge on our growing team in Mountain View, CA, or remotely, where you'll build out the performance and health of the B2B and B2C email and outbound communication channels.
ABOUT THE ROLE
What You’ll Do:
Lark needs an amazing Email Marketing Campaign Manager to assist us as we scale. This role involves nurturing holistic communication cycles with multiple touchpoints to help Lark as we enter growth-mode. You'll be collaborating with various departments to ensure our user base grows alongside our technical capacity.
What You’ll Need:
>Familiar with branching / logic within marketing flows (if/then segmentation); major plus for familiarity with tools we already use (namely Braze).
>Excellent written communication and copywriting skills
>Experience designing and implementing A/B and multivariate tests and being data driven.
> Experience implementing marketing automation, an understanding of event-based data model, and how it relates to marketing automation
>Develop new email lanes, and rebrand/update marketing email templates
Holistic campaign ownership, including: creative ideation, strategy, design, coding (HTML/CSS), audience segmentation, data personalization, program architecture, multivariate testing, experimentation, and post-mortem analysis
>Developing automated, multi-touch nurture programs for several audiences across the customer lifecycle, from onboarding and education to conversion and retention
>Institute email quality scoring to maintain list hygiene, CAN-SPAM compliance, and follow best practices for deliverability
Our team works with cutting edge tools and technology related to Artificial Intelligence and Machine Learning. We are using NLP to process millions of meals, and accelerometer data to compute activity and sleep amounts from users' phones. Our chat AI is the most sophisticated digital health engagement tool in the world. Join us and make it even better!
Lark is an Equal Opportunity Employer. Lark does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.