Medical Field Marketer
Community and Client Liason Job Description
Job Summary
Represent our clients and our company to potential clients and referral sources period act as a single-point-of-contact to encourage referrals and to develop the associated brand.
Common tasks include referral laddering, driving, gathering information on leads, preparing client presentations, managing online platforms, coordinating event logistics, and re-caps for events and campaigns, etc…
Primary Job Responsibilities
- Gathering information on leads to assist the company in contacting prospective customers
- Driving pre-determined routes on a regular basis
- Making adjustments as necessary acting as liaison with the client and the promotions group to execute promotions campaigns
- Coordinating logistics for all grassroots events and local promotions creating events, online campaigns, and promotions recaps
- Other administrative tasks (e.g., preparing online performance reports, answering calls)
- Operating as a single point of contact for our prospective clients
- Visiting possible referral sources on a regular basis
- Performs other duties as assigned
- Event planning for clients such as mass hiring fairs and lunch-n-learns
Unique Education / Certification / Experience
Would prefer some experience in the medical field of any sort
Requirements
- Proficiency in GSuite and other common business operating software platforms
- Excellent written English language skills Marketing, sales & customer service experience Experience in both primary & secondary research functions
- Reliable transportation and willingness to travel frequently
- Ability to work well both independently and in a team environment
- Strong organizational skills
- Ability to works well under pressure with minimal supervision.
Skills
- Analyzing consumer survey data
- Analyzing consumer demographics and preference
- Applying the principle of differentiation to marketing plans
- Applying the principle of segmentation to marketing cases
- Applying strategies for targeting marketing projects
- Brainstorming themes for advertisements
- Completing analyses of competitors
- Composing concise promotional copy
- Composing direct marketing communications
- Conducting focus groups/ Conducting market research /Conducting media research
- Conforming to deadlines
Work Environment
Able to travel regularly, sitting, standing and walking for periods of time. Work may be stressful. May be exposed to common medical clinic hazards.