Director of Demand Generation

Do you have experience building marketing demand generation strategies and programs? Does the idea of starting with a ‘blank slate’ intrigue you? Are you interested in utilizing emerging technologies for lead identification, generation and qualification like Drift, Clearbit, and Vidyard? Jebbit, a software company focused on mobile experiences and first-party generated audience data, has recently raised a $6.8M series A and is ready to scale its demand generation efforts.

In this role, you’ll leverage your expertise in demand generation and marketing operations to build a strategy that drives awareness of our product, increases online and offline lead generation, and builds the marketing pipeline for net new and expansion opportunities.

Key Responsibilities:

  • Build scalable, effective campaigns that drive marketing contributed pipeline for both new customers and existing accounts
  • Build a lead scoring and attribution model that showcases marketing’s direct and indirect contributions at the campaign, channel, and account level
  • Develop new demand generation strategies and programs as Jebbit moves into new verticals and geographies
  • Directly manage Jebbit’s Demand Generation Manager (to be hired by this role)
  • Manage a growing demand generation budget, while identifying and adhering to cost per lead benchmarks
  • Develop a lead nurturing strategy
  • Work across sales and marketing to identify and build best in class lead follow up processes

Qualifications:

  • 5-7 years of marketing experience with a focus on lead/demand gen, lead qualification, paid acquisition, and marketing operations
  • Experience with Salesforce & HubSpot
  • Experience with Excel
  • Experience with PPC & paid social advertising
  • Event marketing experience
  • Excellent analytical skills and the ability to interpret data, identify trends, and analyze program effectiveness
  • Excellent written & verbal communication skills
  • Proven track record of increasing and improving existing demand gen strategies
  • Strong background in using data to inform acquisition strategy
  • Self-starter, who can work independently and proactively to resolve issues, take ownership of tools, processes & reporting
  • You thrive working in metric-driven, fast-paced, high-growth environments
  • Resilient - startup experience a plus

Additional experience (a plus but not required):

  • Experience using Drift
  • Graphic design experience
  • Content marketing experience
  • HTML & CSS

Additional Information:
  • Ability to set your own schedule
  • Ability and willingness to travel as needed
  • Full-time presence in Boston HQ

Jebbit is an equal opportunity employer and values diversity amongst our team. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

Remind me to apply later

Want to apply later?

Type your email address below to receive a reminder

ErrorRequired field

Apply to Job

ErrorRequired field
ErrorRequired field
ErrorRequired field
Error
Error
insert_drive_file
insert_drive_file