Marketing Programs Specialist

InsightSquared is a fast-growing SaaS company that helps our customers make better decisions by equipping them with actionable, real-time intelligence on sales and marketing KPIs.

  •  We’re funded by a great team of investors including Accomplice, Tola Capital, DFJ, Bessemer, and  
  • We were named a leader in the G2 Crowd’s Business Intelligence Platform Grid℠, ranking #1 in customer satisfaction for the fourth year in a row.
  • We are a four-time winner of both The Boston Business Journal’s “Best Places to Work” and The Boston Globe’s “Top Places to Work.”

InsightSquared is expanding and seeking a Marketing Programs Specialist to join our marketing team. This person will work closely with our leader of Marketing Programs- helping  develop, execute and measure all integrated efforts to deliver more leads from our marketing activities.

At InsightSquared, you will…

  • Assist in the creation and execution of marketing programs, such as webinars and surveys, that reach distinct segments of our target personas
  • Support management of ongoing marketing programs, such as nurtures, that seek to engage active prospects
  • Help create and support integrated digital approaches, like AdWords, paid social, engagement platforms and chatbots, to reach new and engage existing prospect account contacts 
  • Run A/B tests on all programs 
  • Measure program effectiveness in terms of leads and ROI
  • Maintain weekly and monthly team dashboards and performance reports
  • Provide project management support to marketing programs leadership 

We are looking for…

  • A Bachelor's Degree in Marketing or related field
  • 2+ years of experience with website marketing
  • Be constantly learning and sharing your discoveries
  • Have creative thinking around content distribution and integrated campaigns
  • Experience with Marketing Automation, CRM, Wordpress, Excel, and Google Analytics
  • Be analytically-inclined and love optimizing campaigns
  • Experience marketing to sales management or sales operations roles

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