Growth Marketer

About Inscribe

Inscribe is a start-up changing the way businesses trust their customers. We offer an API and online tool to help businesses evaluate documents for signs of fraud and verify customer information. Since our seed round last year we've signed up multiple Fortune 500 customers, and are growing rapidly.

Our engineering team is based in Dublin, Ireland, and we've recently set up a sales team in San Francisco. We are backed by top Silicon Valley investors including Y Combinator, Crosslink Capital, Uncork Capital, and SV Angel.

The Role

We are seeking a Growth Marketer to lead our marketing efforts at Inscribe. You will be responsible for building our growth engine from the ground up and as the first member of Inscribe’s marketing team, you’ll play a pivotal role in our growth. You'll help set the marketing strategy and develop marketing campaigns to attract, nurture, and retain potential and existing customers.

Responsibilities

Product Marketing:
  • Develop and execute on GTM strategy to drive pipeline and meet monthly targets
  • Research and define our ideal customer personas across use cases and match our value propositions to buyers
  • Run experiments to confirm and prioritize the best use case in terms of maximum potential pipeline and long term competitive advantage
  • Stay up to date on fraud industry trends and use market feedback to inform the product roadmap

Content Marketing:
  • Create compelling marketing materials and original content
  • Setup and optimize our marketing website and blog
  • Work with the engineering team to create content on a regular cycle
  • Provide targeted content to our ideal target customers on our website, email campaigns, ads, and other channels
  • Setup our marketing infrastructure to communicate with and capture leads

Brand & PR:
  • Establish guidelines for an enterprise brand tone
  • Ensure that all content follows brand tone guidelines
  • Generate inbound pipeline from press
  • Release content through PR channels that will deliver the highest ROI
  • Build relationships and collaborate with thought leaders in our market to create content
  • Attend and establish a presence at relevant conferences and events

Growth Marketing:
  • Increase inbound pipeline by optimizing our marketing efforts
  • Set up analytics to continuously optimize metrics such as conversion rates on our website and emails
  • Experiment with paid marketing to identify the best-paid marketing channels

Hiring:
  • Attract world-class team members to Inscribe

About You

  • Have a strong sense of the appropriate marketing efforts for an early-stage startup
  • You have prior experience setting up and managing marketing campaigns and marketing tools at a startup
  • You are proactive in taking responsibility for projects and seeing them to completion
  • Have an appreciation of tasteful communication and design to create a professional brand image
  • Have a desire to learn and continually give and receive feedback
  • Have a basic understanding of HTML, CSS, and Javascript

Benefits

At Inscribe, we are building a company and culture where everyone can produce their best work. To achieve this, we are creating an environment that is inclusive of diverse backgrounds and encourages a sustainable work-life balance.

Some of our benefits:
  • Competitive salary and equity
  • Fast-paced work environment with a unique opportunity to assume significant responsibility
  • Paid health care, free lunch at nearby restaurants, and fitness reimbursements
  • Donation matching for charitable contributions

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