About the Role
The Head of Growth is a critical role as it interfaces between Avanttia, its business partners and users to cultivate the brand reputation and develop demand for the service across numerous channels. This role calls for a combination of market and user research and insights, strategic planning and analytics, brand reputation and acquisition. We are looking for someone with strong people management and team leadership. A person in this role should be comfortable in a fast paced environment, love solving problems, have a passion for developing teams and people, and be able to thrive in a fast-paced environment.
What you’ll do:
- Strategic planning: Develop online/offline marketing strategies based on market and user research and insights, strong analytics (including costs, conversion, retention, LTV and ROI), set and meet deadlines in a fast paced environment.
- Brand reputation: Manage the voice & brand of Avanttia through content, advertising, email, blogs, and all social channels, working with other cross-functional teams.
- Consumer marketing: Develop fantastic and attractive B2B marketing initiatives including events, partnerships, promotions, campaigns and loyalty programmes nationally..
- Management and leadership: Lead a growing team of sales and marketing professionals to execute on sales, marketing and branding strategies. This position reports to C-level management.
- Analysis: Utilize data-driven decision making to improve the performance of our marketing efforts, prioritizing initiatives based on highest potential impact.
A person in this role should be comfortable in an "all hands on deck" environment, love solving problems, love developing teams and people talent, and be able to thrive in a startup culture where execution is highly valued. We are always moving at a very fast pace to make sure that Avanttia get the best possible experience.
What you'll need:
- Minimum 5 years of marketing experience, preferably in a fast-paced startup environment or a larger company with a strong entrepreneurial culture, or a combination
- Significant experience on aligning multiple stakeholders, managing and developing diverse and dynamic teams as a manager
- Strong experience with integrated marketing including brand & product strategy, user research, advertising, acquisition channels, SEO/SEM, CRM, partnerships
- Experience making data-driven marketing decisions using surveys, focus groups, market research, A/B testing, and analytical tools, and demonstrated business sense and intuition through successful marketing projects at scale
- Extremely adaptable to change and ability to execute quickly, leveraging a team
- Experience working with resellers is a plus