Digital Marketing Specialist

Reporting to Marketing Manager, the Digital Marketing Specialist is involved in all key marketing initiatives, and work directly with the sales and executive teams. 

Key Responsibilities

  1. Help in developing the company's marketing strategy;
  2. Create eye-catching and thought-provoking content and campaigns (banners, blogs, promotions, e-mail blasts, product launches, etc);
  3. Content creation, distribution, and monitoring including the company’s social media profiles and presence;
  4. Use and understand website and social analytics to measure results, develop and recommend the future strategy;
  5. Assess the performance of all digital campaigns;
  6. Track good digital marketing practices, web strategies, and industry standards.

Requirements

  1. A minimum of 2-year marketing or other relevant experience in a fast-paced environment with an emphasis on digital marketing & social media;
  2. Solid understanding of digital marketing landscape, of core principles and application of Email marketing, social and content marketing;
  3. Knowledge of Google Analytics and Tableau is an asset;
  4. Knowledge of website design practices, an asset;
  5. Graphic design experience, an asset;
  6. Excellent written and verbal communication skills in English, French, an asset;
  7. Proficiency in Mandarin, a strong asset.

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