Content Marketing Specialist
We are looking to hire a dedicated Content Marketing Specialist to strategize and create content for blogs, articles, product descriptions, social media, and the company website. The Content Marketing Specialist's responsibilities include evaluating analytics to adjust content as needed, regularly updating the company's website, and promoting the company blog by pitching articles to various third-party platforms. You should also be able to follow editorial guidelines when creating content.
To be successful as a Content Marketing Specialist, you should keep abreast of the latest SEO techniques. Ultimately, a top-performing Content Marketing Specialist should be able to contribute to the development of strategies that will increase reader engagement, conversion rates, and search engine receptiveness.
Content Marketing Specialist Responsibilities:
- Conducting in-depth research on industry-related topics in order to develop original content.
- Analyzing content marketing data to identify trends and anticipate consumer needs.
- Developing content for blogs, articles, product descriptions, social media, and the company website.
- Performing content gap analyses to determine what type of content is missing and what is needed.
- Assisting the marketing team in developing content for advertising campaigns.
- Proofreading content for errors and inconsistencies.
- Editing and polishing existing content to improve readability.
- Conducting keyword research and using SEO best practices to increase traffic to the company website.
- Creating compelling headlines and body copy that will capture the attention of the target audience.
- Identifying customers’ needs and recommending new content to address gaps in the company's current content.
Content Marketing Specialist Requirements:
- Bachelor's degree in Communications, Marketing, English, Journalism, or related field.
- Proven content writing or copywriting experience.
- Experience with technology or SaaS space content is a large plus.
- Ideal candidate will have experience with information security or related fields.
- Sound knowledge of content management systems, keyword research tools, social media platforms, SEO, and SEM.
- A portfolio of published articles.
- Excellent writing and editing skills.
- Outstanding organizational and time management skills.
- Effective communication skills.
We offer some perks you're sure to love:
Our employees Health Care Plans are 100% employer covered - including medical, dental and vision, and that includes your family too. There's a matching 401k plan as well.
INE provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, INE complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
INE expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.