We're a fast-growing, venture-backed career marketplace for healthcare workers.
At Incredible Health, we are helping nurses and healthcare workers do their best work. Just like software engineers are in demand, nurses are even more so. So we’ve flipped the script and hospitals apply to them. Using the latest in automation, data, and recruiting technology, we’re able to provide a fantastic experience for both sides while addressing hospitals’ mission-critical needs — having enough exceptional staff to deliver quality care to patients, while also driving revenue and reducing costs.
About the Role
As Content & Social Media Lead you will be responsible for building the content marketing efforts at Incredible Health while increasing awareness among nurses. You will play a critical role in helping grow the company’s revenue and long-term value.
Responsibilities
- Think strategic about content and its role in helping the company meet its goals both short-term and long-term. Develop the overall strategy for our content and social marketing efforts.
- Own content marketing and social media, build out a team to help execute the strategy, including sourcing writers to help create content for blog/website.
- Partner with performance marketing and design teams to ensure content is being maximized to achieve company's goals for content, as well as to ensure the website/content is effective at engaging users.
- Identify nurse influencers, recruit and work with them to spread the Incredible Health mission among nurses as the place to manage their career.
- Manage social media channels to help aide in company's growth goals. Identifying and working with design teams to develop the best content for each individual social channel.
- Be the marketing leader for brand voice and development, ensuring all content is aligned with same tone/voice.
Requirements
- 7+ years experience in marketing with an emphasis on content and social marketing.
- Experience working with influencer communities and proven track record of engaging with them.
- Experience in content marketing, from blog curation, creative or informational videos, to original content that our audience will love.
- Strong understanding and proven track record of growing social media channels.
- An understanding of SEO and how to leverage search to help grow awareness of our content and brand.
- Team building, team management.
- Works at a fast pace, willingness to test everything and learn.
- Strong writing and editing skills, attention to detail.
- Strong prioritization and organizational skills.
Working at Incredible Health is awesome because:
- We’re moving quickly so things never get stale.
- We get to make a difference in the lives of nurses who are truly amazing people.
- We know there is more to life than just work, so we all take the time to hang out with our family and friends.
- We pay a real salary and we’ve got you covered when it comes to your health (medical, vision, dental).
- Unlimited vacation, so take a break when you need it!
- We have a great family leave policy, so you can spend time bonding with any new additions to your family.