Head of Demand Generation

Our mission at Imply is to help our customers explore and understand their data, while also giving back to the community. Through contributing to the open-source Druid data store, and developing an analytics stack on top of it, we're helping our customers power interactive, up-to-the-second dashboards and data apps on petabytes of data. Come work with us to build the future of data intelligence!

You are a great fit because you are:

  • A problem solver.
  • Comfortable wearing multiple hats and working outside your comfort zone.
  • A solid written and oral communicator. 
  • A great teammate.
  • Biased towards execution and measurement.
  • Incisive and willing to challenge conventional wisdom.
  • Self-motivated and energized by uncertainty.

In this role, you will have the following responsibilities:
  • Create and drive the demand generation function: strategy, marketing mix, budget and execution calendar.  
  • Strategize and execute digital marketing programs such as lead acquisition, engagement and nurturing campaigns via email, advertising, webinars, social media and more.
  • Work with internal and external content creators to develop assets appropriate for the buying cycle stage and personae, and distribute them via owned, paid and earned channels. 
  • Develop messaging for ads, promotions, emails, landing pages, and other demand generation communications.
  • Manage corporate trade show and field marketing strategy and execution.
  • Own the lead management process from lead capture to sales handoff. Manage day-to-day lead operations. 
  • Segment and score accounts and leads to deliver more targeted and relevant messaging to improve conversion of prospects. 
  • Develop, track and continually improve key marketing metrics. 
  • Use automation to improve processes and productivity to support scale-up of the demand generation effort.

And You Have:
  • A BA/BS. 
  • 5+ years of hands-on experience in B2B demand generation, campaign management or digital marketing. 
  • Marketo experience.
  • Experience marketing enterprise software/SaaS products a plus.

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