Our mission at Imply is to help our customers explore and understand their data, while also giving back to the community. Through contributing to the open-source
Druid data store, and developing an analytics stack on top of it, we're helping our customers power interactive, up-to-the-second dashboards and data apps on petabytes of data. Come work with us to build the future of data intelligence!
You are a great fit because you are:
- A problem solver.
- Comfortable wearing multiple hats and working outside your comfort zone.
- A solid written and oral communicator.
- A great teammate.
- Biased towards execution and measurement.
- Incisive and willing to challenge conventional wisdom.
- Self-motivated and energized by uncertainty.
In this role, you will have the following responsibilities:
- Create and drive the demand generation function: strategy, marketing mix, budget and execution calendar.
- Strategize and execute digital marketing programs such as lead acquisition, engagement and nurturing campaigns via email, advertising, webinars, social media and more.
- Work with internal and external content creators to develop assets appropriate for the buying cycle stage and personae, and distribute them via owned, paid and earned channels.
- Develop messaging for ads, promotions, emails, landing pages, and other demand generation communications.
- Manage corporate trade show and field marketing strategy and execution.
- Own the lead management process from lead capture to sales handoff. Manage day-to-day lead operations.
- Segment and score accounts and leads to deliver more targeted and relevant messaging to improve conversion of prospects.
- Develop, track and continually improve key marketing metrics.
- Use automation to improve processes and productivity to support scale-up of the demand generation effort.
And You Have:
- A BA/BS.
- 5+ years of hands-on experience in B2B demand generation, campaign management or digital marketing.
- Marketo experience.
- Experience marketing enterprise software/SaaS products a plus.