Imply is seeking our first full-time product marketing director.
You are a great fit because you are:
- A problem solver.
- Comfortable wearing multiple hats and working outside your comfort zone.
- A solid written and oral communicator.
- A great teammate.
- Biased towards execution.
- Incisive and willing to challenge conventional wisdom.
- Self-motivated and energized by working in a dynamic startup culture.
In this role, you will have the following responsibilities:
- Messaging and positioning: Develop compelling positioning and messaging for key personas, use cases and verticals.
- Product launch: drive delivery of assets and programs for new product introductions and updates.
- Pricing and packaging: create and communicate pricing and packaging that simplify sales and customer adoption.
- Content creation: develop compelling content for market-facing assets including collateral, videos, blog posts, website, thought-leadership, product demos and webinars.
- Market intelligence: be the subject matter expert on industry trends, players and the competition.
- Sales enablement: Deliver sales training, presentations and selling tools, playbooks and win/loss analysis. Help sales identify opportunities, position our solution, and drive deals to close.
- Campaign execution: partner with demand generation to build and drive campaigns.
- Partner marketing: support partner relationships in sell-in and sell-through efforts.
- Analyst relations: help shape view of products and platform with industry analysts to generate recommendations and favorable mentions.
- Evangelism: speak at events and on webinars as required. Brief press and analysts as required. Represent the company at hosted client events, partner meetings and industry conferences.
And You Have:
- A BA/BS; MBA preferred.
- 5+ years of hands-on experience in product marketing and/or solutions marketing,
- Experience in enterprise data analytics, big data or open source software.