Director of Product Marketing

Imply is seeking our first full-time product marketing director.

You are a great fit because you are:

  • A problem solver.
  • Comfortable wearing multiple hats and working outside your comfort zone.
  • A solid written and oral communicator. 
  • A great teammate.
  • Biased towards execution.
  • Incisive and willing to challenge conventional wisdom.
  • Self-motivated and energized by working in a dynamic startup culture.

In this role, you will have the following responsibilities:
  • Messaging and positioning: Develop compelling positioning and messaging for key personas, use cases and verticals.
  • Product launch: drive delivery of assets and programs for new product introductions and updates. 
  • Pricing and packaging: create and communicate pricing and packaging that simplify sales and customer adoption.
  • Content creation: develop compelling content for market-facing assets including collateral, videos, blog posts, website, thought-leadership, product demos and webinars. 
  • Market intelligence: be the subject matter expert on industry trends, players and the competition.
  • Sales enablement: Deliver sales training, presentations and selling tools, playbooks and win/loss analysis.  Help sales identify opportunities, position our solution, and drive deals to close. 
  • Campaign execution: partner with demand generation to build and drive campaigns. 
  • Partner marketing: support partner relationships in sell-in and sell-through efforts.
  • Analyst relations: help shape view of products and platform with industry analysts to generate recommendations and favorable mentions.
  • Evangelism: speak at events and on webinars as required. Brief press and analysts as required. Represent the company at hosted client events, partner meetings and industry conferences. 

And You Have:
  • A BA/BS; MBA preferred.
  • 5+ years of hands-on experience in product marketing and/or solutions marketing, 
  • Experience in enterprise data analytics, big data or open source software.

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