Retention Marketing Manager

Job Summary: 
The iHerb Marketing Team is looking for a Retention Marketing Manager to design, launch, measure, and optimize both national and international customer retention campaigns via email/mobile push and other retention tactics.  Our ideal candidate will be exceptionally quantitative, creative, and motivated by working in a fast-paced, collaborative working environment with talented people.
 
 
Job Expectations: 
  • Develop and continually refine our email and mobile app push marketing strategy to increase revenue, reduce churn, win back lapsed customers, and increase customer engagement
  • Lead email marketing operations by ensuring processes and procedures are adhered to while also implementing new and refining existing processes and standards where necessary
  • Manage technical aspects and day-to-day operations of key email marketing, CRM, push notifications, and marketing automation systems for user engagement and retention
  • Manage creative assets, segmentation strategy and deployment cadence for both promotional and transactional communications
  • Work with Sr. Marketing Manager to develop email analysis and insights for reporting to internal stakeholders, collaborating with internal analytics and reporting resources.
  • Monitor daily email performance, identify trends, and exploit opportunities for improvement
  • Proactively evaluate branding, design, messaging, and functionality of email to develop the most effective email campaigns.
  • Develop a holistic view of the end-to-end customer communications experience, identify customer communication gaps, and build effective solutions
  • Institute rigorous test-and-learn methodology through A/B and multivariate testing to achieve results
  • Drive opt-in to email and especially app push
 
Knowledge, Skills and Abilities:
Required:    
  • Excellent writing skills
  • Strong business acumen, quantitative analytical and personal communication skills
  • Ability to thrive in a dynamic and fast-paced environment, drive change and collaborate effectively with a variety of individuals and teams
  • Expertise in key digital marketing channels such as email, social media, and mobile
  • Highly proficient in web/digital analytics
 
 
Equipment Knowledge: 
  • Knowledge of enterprise ESP platforms
 
Experience Requirements:
  • Generally requires a minimum of 5+ years of marketing experience in areas including email, CRM, loyalty/rewards, push, direct mail, customer segmentation, and promotions in a B2C environment.
  • Experience in creating, testing, and measuring retention strategies to drive incremental sales and optimized ROI
  • Experienced with marketing automation platforms and technology
  • Ecommerce or retail industry experience a strong plus
  
 
Education Requirements: 
  • Bachelor’s Degree in Marketing, Advertising, Statistics or related field preferred, or a combination of education and equivalent work experience.

Please Note:  At this time we are not offering any employer-sponsored work authorization.​

iHerb Inc.​is a leading online retailer of nutritional supplement and wellness products (vitamins, minerals, herbs, botanicals, bath and beauty, pet care, sports nutrition and children's health).​ Via its e-Commerce website, iHerb.​com delivers 35,000 products from over 1,500 brands direct to the customer in more than 180 countries.​ iHerb carries trusted brands customers love around the world.​

iHerb's growth has been recognized by Internet Retailer as a top 500 e-Commerce provider in North America and recently as a top 300 mobile commerce business in the world.​  In 2013 Google bestowed iHerb with its Google Trusted Store designation having shipped over 1,000,000 orders to customers in the US market with a 98%​ on-time shipping and a 99.​9%​ issue free orders.

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