Here at Huckberry, we're building the 21st century men's retailer. We’re on a mission to inspire and equip adventures near and far, and along the way create the most loved men’s retailer on the planet.
We’re looking to hire our first Influencer Marketing Associate to help us build brand awareness and drive growth through influencer partnerships. This is an incredible opportunity to work closely with our founders and executive team to shape a new strategic initiative for a company that was named one of IAB's most disruptive consumer brands of 2019.
We look forward to meeting you.
Responsibilities
- Develop and manage new influencer initiatives, online and offline, that deepen our relationships with key influencers and supports content creation
- Conduct research to source, vet and prioritize promising influencers that are aligned with our brand(s) and reflect the interests and values of our customers
- Own all influencer outreach & communications—from initial pitch to support requests —in order to seed new relationships and foster long-term collaborations
- Manage the influencer gifting process including product and sizing selection, order placements, and liaising with warehouse team to ensure timely delivery
- Activate and engage influencers in brand launches, festivals, store and other offline events
- Maintain a robust internal database of influencer relationships and provide ongoing updates to influencers
- Monitor participating influencer’s accounts to ensure follow through, source/tag UGC, and track influencer performance across identified KPIs
- Support the development of regular analytical reports on social media activity and influencer engagement
* PS the word “Influencer” is a four letter word here at HB. Forget Kylie Jenner; we’re looking to connect with real guys who live the Huckberry lifestyle and do cool sh*t—think inspiring adventure photographers, chefs, gonzo journalists—you get the idea.
Requirements
- 1-3 years in marketing at a lifestyle/fashion brand or PR agency a big plus
- A passion for men’s gear and lifestyle
- Alignment with Huckberry’s mission and team values, including a growth mindset, general scrappiness, and an adventurous spirit
- Natural proficiency in social media, with an intuitive sense for trends and influencers that resonate with guys
- Excellent communication and relationship management skills, customer-facing experience is a plus
- A scrappy, creative thinker who has the ability to get your foot in the door without being annoying
- Basic understanding of analytics, social listening, influencer engagement, hashtag strategies and overall social media marketing platforms
- Thrives working independently in a fast paced environment—Huckberry feels more like a newspaper than a magazine
- Strong attention to detail and high organizational and project management skills
How To Apply
- Upload your resume
- Provide links to your social profiles
- Tell us in three sentences or less why you’d be a great for Huckberry and this position
Company Description
Here at Huckberry, we're building the 21st century men's retailer. We’re on a mission to inspire and equip adventures near and far, and along the way create the most loved men’s retailer on the planet. We were recently named one of IAB's most disruptive consumer brands of 2019, and are only just getting started.
Huckberry was bootstrapped from a $20k personal investment in 2011 from co-founders Richard Greiner and Andy Forch to over 70 employees before raising its first outside capital in 2017. Today, we’re still independent and headquartered in San Francisco, California with offices in Columbus, Ohio. Our investors all started as customers, and include members of the Nordstrom family, Simon family, Hormel family, and #1 New York Times best-selling author Tim Ferriss.
Our mission of inspiring and equipping adventures is at the core of everything we do. That's why in addition to competitive market salaries and benefits, we have a generous vacation policy, a sabbatical program (recent employee trips include a surf and yoga retreat in Morocco, dog sledding in Norway et al.), summer "See You Out There" Fridays, white water rafting trips, and, of course, loads of free gear.
Additional Information
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Huckberry encourages candidates of all different backgrounds and identities to apply. We are always eager to further diversify our company, and we are committed to providing an inclusive environment of mutual respect where all can flourish. All of our employment decisions are based solely on merit and business need.